🚨 JUST RELEASED 🚨 From Moment to Mainstream: What International Consumers Really Think About Women’s Sports Report 🌎📈️
Done in partnership with @surveymonkey , this report is the largest global study on women’s sports fans. Explore the insights and see what fans from 7 countries had to say. Download at the link in bio. 🔗
#MomentToMainstream#SurveyMonkeyxParity#womeninsports#womenssports#femaleathletes
Influencer marketing will never be the same 😅 According to our latest global study in partnership with @surveymonkey , 88% of respondents see professional women athletes as impactful role models for young women. 🔝 Fans who watch women’s sports daily or weekly are 3.5x more likely to buy a product promoted by a woman athlete than any other influencer, and respondents overall are more than 2x as likely to buy a product promoted by a woman athlete over another influencer. 📈 Download the full report at the link in bio. 🔗
#MomentToMainstream#SurveyMonkeyxParity#womeninsports#womenssports#femaleathletes#influencermarketing
Not sure which women’s sports properties matter most to your target audience? 🤔 Our latest global study in partnership with @surveymonkey has the answers. 🌍⚽🎾 Soccer and tennis lead the way worldwide, but in the US, basketball is king with 56% viewership. 🏀🇺🇸 This shift follows an incredible year for NCAA women’s basketball and the WNBA season. Download the full report at the link in bio. 🔗
#MomentToMainstream#SurveyMonkeyxParity#womeninsports#womenssports#femaleathletes
From track star to superstar mom, @jaidesteps understands how data shapes futures. As she steps into motherhood, she champions the stats that level the playing field for the next generation. 🌟👶 Head to the link in bio to check out our new global report for a deep dive into the state of women’s sports and the progress toward parity.
Allison’s story is one of incredible strength and determination. Facing hurdles from the World Athletics Committee and the challenges of getting back into shape after pregnancy, her faith and perseverance are an inspiration.
In her own words, Allison shares her journey as a new mom training to qualify for the Olympics. It’s a story of trials, triumphs, and proving that balance is possible.
Head to the link in bio to read Allison’s full story.
#Paris2024#SuperfeetPerformance#TeamSuperfeet#TeamParity#womensports@paritynow@alli_sun_run
ICYMI: A powerhouse panel discussion with motorsports drivers and Paris hopefuls! We dove deep into the challenges and triumphs faced by women in sports, and how we’re racing towards a more inclusive future. Thanks to @rbc Wealth Management, @womeninmotorsportsna , and all our partners for facilitating this conversation.
🎙️Stay tuned for the blog recap #WomenWithDrivePikesPeak#WomenInMotorSportsNA
7️⃣ events, 2️⃣ days and just 800m left tonight!
Superfeet Ambassador Ashtin Zamzow-Mahler is back in Eugene for another Heptathlon after being 5th last time around! (she also holds the Trials Javelin Record)
We got to hear a little more about Ashtin and her Trials story on Saturday…..
📹 @longrunlactic
It’s not often you hear that someone who shies away from sports goes on to become the youngest person to make the U.S. Paralympic Team, but that’s exactly what Hannah Dederick did. Now, a Paralympian and 3-time ParaPan gold medalist, the wheelchair sprinter is pursuing her Bachelor’s Degree in Sports Management and a place on Team USA for the 2024 Paralympic Games in Paris. In this blog, Hannah shares her revelations in adaptive sports and how she balances so many major goals. 🇺🇸🥇
🔗 in bio.
#ParityAthletePOV#WomenInSports#WomensSports#PathToParis#ParalympicGames
At Parity, we believe that Pride is a year-round celebration backed by action. But if you’re new to Pride (welcome!), “where to start” and “doing it right” can feel fairly daunting. In our most recent blog, @skyler.espinozaa covers 8 actionable steps brands can take to authentically ally with the LGBTQ+ community. 🏳️🌈
Read more at the 🔗 in bio.
“Closing the income and opportunity gap in pro women’s sports” is more than just a dollar figure. In collaboration with leading-edge tech giant, Microsoft, Parity’s chief data scientist Phillippa Thomson is aiding 4 Parity athletes to harness the benefits of data and AI. Think improved performance, enhanced quality of life, and a leveled playing field. This is ‘Opportunity’ in a whole new light.
These data analysis tools go beyond performance metrics to track lifestyle factors, such as sleep, nutrition, and self-care. Microsoft’s user-friendly focus democratizes access to data analytics and helping redefine what it means to be a professional woman in sports. Swipe through to see how ➡️
🔗 in bio for the full story.
