The @prada FW2020 campaign took the form of an auction — in collaboration with @sothebys .
The auction pieces were drawn from the Prada Fall/Winter 2020 men’s and women’s shows, including one-of-a-kind garments and items worn by the models during each fashion show, photographic prints, show invitations and items of the runway décor.
PRADA LINEA ROSSA
A vocabulary of clothing. Coded into an alphabet through morse code — a universal language, yet only understood by those who share a deep context.
Shot by @timur_celikdag cd @ferdinandoverderi ad @danielsumarna designed w/ @officebenganz
PRADA ACRONYMS
The SS20 campaign transforms the iconic logo into an acronym—a playful metaphor for the confident embracing of the indefinability of the idea of PRADA itself
Photography @davidsimsofficial
Creative Direction @ferdinandoverderi
Art Direction @danielsumarna
Styling #olivierrizzo
PRADA ACRONYMS
An intentional display of duality and multiplicity as constant reinvention and renewal—demonstrated by Frank Ocean, Nicolas Winding Refn and Austin Butler
Photography @davidsimsofficial
Creative Direction @ferdinandoverderi
Art Direction @danielsumarna
Styling #olivierrizzo
PRADA ACRONYMS
The SS20 campaign transforms the iconic logo into an acronym—a playful metaphor for the confident embracing of the indefinability of the idea of PRADA itself
Photography @davidsimsofficial
Creative Direction @ferdinandoverderi
Art Direction @danielsumarna
Styling #olivierrizzo
