HOKA

We are all born to fly. 🕊️

As a #community , we fly higher, run faster, and go further – together. 🎉

We invite everyone to join us in our pursuit of joyful flight no matter where or how you move. From the mountains to the roads, together we say FLY HUMAN FLY! 

#HOKA #FlyHumanFly

What else would you include here? Leave your best running advice in the comments! ⬇️ #FlyHumanFly #HOKA #RunningAdvice #Runners

How do you find good trails to run on? HOKA athlete @helenredcloud shares a few of her favorite tools: @strava , @caltopo , and a classic, “just see where it goes.” Join Helen, @HOKA and @REI on July 13th at the Mt. Baldy 5k. #TrailRunning #FlyHumanFly #HOKA #trailrun #newtrails

A week-in-the-life in Eugene, OR 🤩🤩 Today is the last day of the U.S. Trials after an epic 10-days of track and field! Join us in cheering on @okhacker2 and @ahmedmuhumed14 in the men’s 5,000m final at 4:30pm PDT. Watch live or stop by the HOKA House in Eugene (corner of 18th & Onyx) for a watch party. 🎉 📸: @_alisonmarkham #FlyHumanFly #HOKA #TrackFieldTrials24 #TeamHOKA

✨A parade of human spirit✨ The runners who finish in the “Golden Hour” (the final 60 minutes before the 30 hour cutoff) at the @wser receive a bigger applause than the champions. As far as we’re concerned, there is no more inspiration place in sport than the Placer High School track while these unbreakable runners roll in. Photos: @lukewebstr / @johnlarracas #wser #westernstates #hoka #flyhumanfly

In her first ever @wser , @carustol embraced the 100-mile challenge as an opportunity to explore her capacity to overcome tough moments. From Olympic Valley to Auburn, California, the immigration lawyer and ultra runner from Colombia endured, running a performance that left her feeling grateful for the test of strength. “These challenges make you feel like you can do anything in the world,” Carolina said. On Sunday morning, the founder of @touchinglandorg , a nonprofit that uses experiential arts as a tool for community-building and empowerment for immigrants, finished the historic race in 28:21:06. Beyond the time, Carolina hopes her effort helps raise awareness for the importance of supporting immigrant communities. “I’m really proud of my crew and my roots but I really dedicate this race to immigrants that don’t choose and have to go through treacherous journeys, and I hope people feel inspired and choose to be gentler and kinder,” Carolina said. Congratulations on an incredible race, Carolina! #flyhumanfly #humansofhoka #wser #seeyouinauburn #westernstates #running #trailrunning Photos: @johnlarracas

Team HOKA rolled deep at this year’s @wser with three runners in the men’s and women’s top-10. These finishers earned an automatic entry to next year’s race, if they decide to take it. Congratulations! 🥈@xiang.fuzhao 🥉@eszter.csillag 7th @hjacksonracing 🥇@walmsleyruns 🥉@hawks_hayden 9th @jonrea_sayray #wser #westernstates #hoka #flyhumanfly Photos: @ai.shoots

“That was the toughest fight I’ve ever had here at Western States.” @walmsleyruns 👑 #wser #westernstates #hoka #flyhumanfly 📸 @ai.shoots / @lukewebstr

WSER 100 | 2024 edition Moments from the river at Rucky Chucky in the men’s race, where moves are being made and each spot is being hard fought. We expect this race to come right down to the wire, so if you aren’t already glued to our YouTube livestream, now is the time to do so. #seeyouatstates 📸 @thehilaryann

With 45 miles remaining of @wser , HOKA athletes battled their rivals, made big moves, and ran tough through the scorched canyons leading up to Michigan Bluff. Their efforts were rewarded with fast-paced crews at the famous aid station, ready to refuel and reload for the next bout. #hoka #flyhumanfly #wser Photo: @sydneylewis.photo

We are so proud of the HOKA athletes representing at the U.S. Trials in Eugene, and we’re not done yet! 🔥 Join us in cheering on these athletes in the last two days of the meet: 💥Women’s 10,000m FINAL today (6/29) at 6:09PM PDT: @stephrothstein , @kellyn_taylor , @rachschneid18 💥Men’s 5,000m FINAL on Sunday (6/30) at 4:30PM PDT: @okhacker2 and @ahmedmuhumed14 #FlyHumanFly #TrackFieldTrials24 #TeamHOKA #TrackandField #HOKA

It’s all downhill from here! Four miles into a beautiful climb @wser , and the runners are feeling the love at the top of the escarpment. With the sun at their backs, they have just 96 miles to go 😅 Follow the epic 100 miler here and on the Western States YouTube channel (link in our profile)! #seeyouatstates #wser #hoka #escarpment #palisadestahoe #westernstates #flyhumanfly @wser @runfreetrail Photos: @ai.shoots / @lukewebstr