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In 1912, Mihály Biró (Hungarian, 1886–1948) created the first version of his “red man” motif in the form of a poster for Népszava (The People’s Voice), a publishing house (and left-wing trade union newspaper) run by his older brother Dezsö. His monumental male nude wielding a hammer, a proletarian hero symbolizing victory of the Hungarian workers’ movement, became an omnipresent icon of Socialist power. A leading propaganda artist for the short-lived Soviet Republic of Hungary (March 21 to August 1, 1919), Biró was forced to leave Hungary for Vienna on November 1, 1919. In Vienna, he was active as a commercial poster designer. His “letter-image” advertisements in which he created pictorial contexts for letters—such as his “MEM” designs for M.E. Mayer’s perfume and soap company featured here—are among his most striking commercial works.
For more biographical information on Biró, see our link in bio.
1▪ Poster: Népszava (The People's Voice), year. XLI, no. 1 (January 1, 1913), c. 1913–1918.
Letterpress and lithograph, 49 1/2 x 36 7/8"
2▪ Poster: De Luxe Rasierklingen (Deluxe Razor Blades), M. E. Mayer Parfümerie- und Seifenfabrik, Vienna, 1922
Lithograph, 12 1/2 x 14"
3▪ Damokles Klinge (Blade of Damocles) Razor Blades, M. E. Mayer Parfümerie- und Seifenfabrik, Vienna, 1922
L: Maquette for poster. Gouache on paper, 50 1/4 x 37 1/4”
R: Poster. Lithograph, 49 x 37 3/8” Museum für angewandte Kunst, Vienna (PI 25)
4▪Seifen, Klingen (Soap, Blades),
M. E. Mayer Parfümerie- und Seifenfabrik, Vienna, c. 1925
L: Maquette for poster. Gouache on paper, 59 1/4 x 36 1/2”
R: Poster. Lithograph, 62 1/2 x 37 3/8” Museum für angewandte Kunst, Vienna (PI 1112)
#mihálybiró #mihalybiro #hungarianartist #posterdesign #maquette #népszava #socialistart #merrillcberman