HALF MAGIC

It’s true, we’ve added even more sparkle to our magical collection because we can’t get enough of how we FEEL when we wear glitter 🤩 💻 ONLINE ONLY *RIGHT NOW*! halfmagicbeauty.com @ultabeauty @beautybaycom 🛍️ IN ULTA STORES: MONDAY 3/4! ✨NEW✨ GLITTERPILL SHADES: •Pretty Puddle (slatey blue holographic) •Sweet Prince (lilac pink) ✨NEW✨ MAGIC DRIP GLITTER GLOSS SHADES: •Y2K Cherub (baby pink) •Problem Child (black/gunmetal) •Chaos Prone (brownish mauve, and YES she’s permanent now!) ✨NEW✨ SCULPTITUDE LIPLINER DUO: •Badassery Parade (black) •Ur My Taupe (cool taupe) #SparkleMakesEverythingBetter

In 2024 we’re bringing you EVEN MORE GLITTER! ✨ THREE NEW SHADES of Magic Drip Glitter Gloss: 💗Y2K Cherub 🖤Problem Child 🤎Chaos Prone TWO NEW SHADES of GLITTERPILL: 🩶Pretty Puddle 🩷Sweet Prince Now available on halfmagicbeauty.com and online @ultabeauty and @beautybaycom ! Coming in-stores to @ultabeauty on 3/4!

The ultimate holiday eyeshadow ✨ @nosoyvanne wearing GLITTERPUCK Pressed Fairy Dust, available @ultabeauty 💖

It’s my birthday, so I made a few changes on the site 🤭 My favorite products are now 25% off on halfmagicbeauty.com!

The secret to angelic skin? BEAM TRAP ✨ PSA: Beam Trap and our entire brand is currently 30% off @ultabeauty ! @hydrationceo using BEAM TRAP Skin Illuminating Balm for a natural, angelic glow ✨

BACK IN STOCK! 🤩 The MaXXXine x Half Magic set is now back in stock with limited quantities on halfmagicbeauty.com & A24films.com! We worked with the MUA behind the looks to bring you THE Maxine gunmetal eyeshadow: Hollywood, 1985! 🩶✨ #MaXXXinexHalfMagic #maxxxinemovie

Swipe for the before ➡️🤩 BEAM TRAP Skin Illuminating Balm gives skin that natural glow that will have everyone asking, “what’s your skincare routine?!” 🤫 Available now at halfmagicbeauty.com, @ultabeauty and @beautybaycom ! #BeamTrap #EuphoricSkin

Half Magic 🤝 brat summer 💚

We worked with X, Pearl and MaXXXine Makeup Designer @sarahrubano to bring you the EXACT shades to recreate Maxine’s iconic looks from the trilogy! The MaXXXine x Half Magic set is available now @ultabeauty ! #maxxxinemovie

The secret to that on-screen glow 🤩 BEAM TRAP Skin Illuminating Balm enhances the look of skin with barely-there pearls and hydrating squalane ✨ Available now at halfmagicbeauty.com, @ultabeauty and @beautybaycom ! #BeamTrap #EuphoricSkin

Maxine blue 💙 CHROMADDICTION Matte Eye Paint in X Factor has the cult classic denim blue hue with a 24-hour, transfer-proof formula 🙌 Available exclusively in the limited edition #MaXXXinexHalfMagic Set available now @ultabeauty !

X, Pearl and MaXXXine makeup designer, @sarahrubano , worked with us to bring you the EXACT shades from the film! 🤩 Get Maxine’s iconic looks with the limited edition MAXXXINE x Half Magic set featuring Matte Eye Paint in X-Factor, Magic Drip Glitter Gloss in VHS Vixen and Eyeshadow in Hollywood, 1985. 🔪 Available now @ultabeauty , @beautybaycom , halfmagicbeauty.com and A24films.com! #MaXXXineXHalfMagic