Ethico India

Thank you, @beautifulhomes.india for spotlighting our journey with the new store. When we look back at the start, it simultaneously feels like eons ago and just the day before yesterday. And while we know of so many who have had similar experiences while setting up their lives in Goa— finding joy in small things—we feel like we imbibed the "less is more" discovery into both, our home and business in equal measure. So this lovely feature serves as a sweet reminder of the surreal experience of setting up our home and our conscious business in this sunny state that welcomed us with open arms. Our shop, the community built around it , and the recycling unit we set up are all a contribution to its prosperity. Ultimately, the biggest lesson for us was staying true to ourselves and offering both our life and work as extensions of who we are and what we stand for—slow, sustainable , and conscious living. #Repost @beautifulhomes.india #EthicoIndia #EthiClan #ShopBetter #EatBetter #ChooseBetter #consciousliving #climatecrisis #sustainable #consciousconsumption #plasticfreestore #reducereuserecycle #EthicoRecycles #Featured #BeautifulHomesIndia