Meet Madanmohan Muniyarayar, Apalam Chapalam's traveling Story-Monkey and Mascot. He once said he was from Madurai but you never know with Madan. He could just as easily be from
Mars,
or the Moon,
or Muzaffarnagar,
or Morena.
You see, Madan is not like the other monkeys. His body is made up of language and he feeds on forgotten stories for fuel. When his belly is very full with them, he can travel all around India (and even the world!) in a matter of minutes, sharing his stories and songs with all the other little monkeys who might be stuck at home. 🐒
Don't worry, sometimes he likes to do ordinary-monkey things too. During hot summer days like these, he’s happy to pluck mangoes and chase bugs like everybody else. Swipe right to watch him do it.
Lovely Logo by the wonderful
@nvmbr_in (
@shiva_n_and @juhivishnani ). Amazing Animation by the whimsy queen
@tumbletucker (Nisha Vasudevan). Super cute Sound design by my sweet, sweet
@sandunesmusic &
@citizenkna (Sanaya Ardeshir + Krishna Jhaveri) Instagram visual layout by
@roshita.t (beautifully done in record time that too!). Extra Elaborate back-story for Madan by me. (=. - -
Eep! It’s live (=. To know more about this project, follow us on Instagram -
@apalamchapalam .
It is essentially a storytelling initiative that
@aliyakhan96 and I created over the past 10 days for Child Rights & Protection NGO
@leherindia .
Between our youtube channel and Instagram platform, it’s a community effort to bring some leisure and light-heartedness into the lives of urban underprivileged children between the ages of 6 and 14 years, because it's all too easy to give up on ideas of imagination/ play at times like these.
God knows we could all use a little more of it though, so don't forget to enjoy yourself too. [P.s. - All of this was put together over a matter of days, thanks to a whole bunch of my favourite collaborators and friends who contributed their creativity and time towards our little lockdown project. Please excuse any flaws/ typos etc. This was never about perfection, and always about the heart. 🖤]