New Hype Reel just dropped!
Whether it's for social, eComm, broadcast, OLV or OTT, we move pixels and products. Discover how we bring our partners' messages to life through 2D/3D animation and more in our latest demo reel. So—who's ready to get moving?
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As a Studio, we frequently challenge ourselves to explore unfamiliar creative avenues and tackle new challenges. Most of our followers already know about our proficiency in the beverage industry, but Chroma presented a unique opportunity for Mertz Design Studio to dive headfirst into the alcohol industry with a fresh perspective.
The Team dove headfirst into developing the branding, label design, and packaging for this aspirational seltzer brand. The project kicked off with extensive research, exploring current design trends and seeking the themes and symbols that define both BLINK and Cincinnati. From this foundation, "Chroma" emerged - a brand infused with the vibrant spirit of art and light that characterizes the festival.
Beyond the aesthetics, we took a hard look at Chroma's identity, owning the copywriting and infusing the brand itself with a lighthearted, color-tinted tone of voice. The designs were tailored to create an immersive experience that resonates with consumers - much like BLINK itself.
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A special congratulations to our fearless leader, Kristy, for completing the Goldman Sachs 10,000 Small Businesses program!
The 10KSB program empowers entrepreneurs by providing them with enhanced access to education, financial capital, and business support services, thereby fostering job creation and economic growth.