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Parity

@paritynow

The ultimate destination for pro women athlete partnerships 🤝 💰$3.5M to our athletes so far 🏌🏼‍♀️⛹🏽‍♀️🏊🏽‍♀️ 1k+ athletes strong @paritylocker
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🚨 JUST RELEASED 🚨 From Moment to Mainstream: What International Consumers Really Think About Women’s Sports Report 🌎📈️ Done in partnership with @surveymonkey , this report is the largest global study on women’s sports fans. Explore the insights and see what fans from 7 countries had to say. Download at the link in bio. 🔗 #MomentToMainstream #SurveyMonkeyxParity #womeninsports #womenssports #femaleathletes
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il y a 1 mois
Influencer marketing will never be the same 😅 According to our latest global study in partnership with @surveymonkey , 88% of respondents see professional women athletes as impactful role models for young women. 🔝 Fans who watch women’s sports daily or weekly are 3.5x more likely to buy a product promoted by a woman athlete than any other influencer, and respondents overall are more than 2x as likely to buy a product promoted by a woman athlete over another influencer. 📈 Download the full report at the link in bio. 🔗 #MomentToMainstream #SurveyMonkeyxParity #womeninsports #womenssports #femaleathletes #influencermarketing
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Not sure which women’s sports properties matter most to your target audience? 🤔 Our latest global study in partnership with @surveymonkey has the answers. 🌍⚽🎾 Soccer and tennis lead the way worldwide, but in the US, basketball is king with 56% viewership. 🏀🇺🇸 This shift follows an incredible year for NCAA women’s basketball and the WNBA season. Download the full report at the link in bio. 🔗 #MomentToMainstream #SurveyMonkeyxParity #womeninsports #womenssports #femaleathletes
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il y a 1 mois
This weeks #wcw #womancrushwednesday in collaboration with @paritynow is the sweetest soul @melgirlhawk 🤍🥍 Melissa is an incredible athlete and person. She is a IWLCA Senior All-Star, first team All-AAC, 4x AAC All-Academic, a @vanderbiltu James A. Robin award recipient (which is awarded to a person committed in sport committed to learning and service), a pro lacrosse player with @auprolax , a coach, a Masters graduate in Special Education and is now a teacher at @tsbtigers 🤯 Melissa has no shortage of accolades both academically and athletically. She started playing lacrosse in middle school and has made her mark on the sport since, playing 5 years at @vanderbiltu and then volunteer coaching there. Since her time at Vandy, she has made her debut with @auprosports on the women’s lacrosse team in her summers off and even run a marathon! Perhaps most importantly though, she has dedicated her life and career to believing in and encouraging her students with varying disabilities. Her passion for her work is obvious, and she has a beautiful way of tying her love of her students to her love of sport through coaching. While I was taken by Melissa’s athletic success, I was particularly struck by her clear support and love of those around her. Melissa is a girls girl to her core, and it shows. She is a fierce supporter of women broadly, and especially women in sport. She is an encourager, which I imagine makes her such an amazing teammate. Melissa has a gentle heart that you can feel upon meeting her, and I’m certain her impact on women’s lacrosse will be a lasting one. Her life advice is literally to love on others to empower yourself 🤍 Melissa’s #wcw is the 🐐 @caitlinclark22 as a result of the level of focus Caitlin brings to her sport 🏀 (BIG CC fan here too!!) Melissa, you are a beast! Your kindness and your commitment to the world around you is so needed. I’m so thankful to have met you and am excited to watch you continue to shine in lacrosse and beyond 🤍 #womenmovingforward #paritynow #womensupportingwomen #girlpower #womeninsport #femaleathlete #lacrosseunlimited #lacrosse #vanderbilt #runnergirl #runningmotivation #fitspo
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From track star to superstar mom, @jaidesteps understands how data shapes futures. As she steps into motherhood, she champions the stats that level the playing field for the next generation. 🌟👶 Head to the link in bio to check out our new global report for a deep dive into the state of women’s sports and the progress toward parity.
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il y a 6 jours
Allison’s story is one of incredible strength and determination. Facing hurdles from the World Athletics Committee and the challenges of getting back into shape after pregnancy, her faith and perseverance are an inspiration. In her own words, Allison shares her journey as a new mom training to qualify for the Olympics. ‍It’s a story of trials, triumphs, and proving that balance is possible. Head to the link in bio to read Allison’s full story. #Paris2024 #SuperfeetPerformance #TeamSuperfeet #TeamParity #womensports @paritynow @alli_sun_run
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il y a 7 jours
ICYMI: A powerhouse panel discussion with motorsports drivers and Paris hopefuls! We dove deep into the challenges and triumphs faced by women in sports, and how we’re racing towards a more inclusive future. Thanks to @rbc Wealth Management, @womeninmotorsportsna , and all our partners for facilitating this conversation. 🎙️Stay tuned for the blog recap #WomenWithDrivePikesPeak #WomenInMotorSportsNA
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il y a 8 jours
7️⃣ events, 2️⃣ days and just 800m left tonight! Superfeet Ambassador Ashtin Zamzow-Mahler is back in Eugene for another Heptathlon after being 5th last time around! (she also holds the Trials Javelin Record) We got to hear a little more about Ashtin and her Trials story on Saturday….. 📹 @longrunlactic
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il y a 9 jours
Pole vaulter Jill Marois knows the power of a good team. Just like the right insoles can elevate your performance, having a supportive network can take you to new heights. Jill shares her journey finding her circle, including coaches who prioritized honesty, accountability & integrity. Read her story. Link in bio. 🔗 #SuperfeetPerformance #TeamSuperfeet #TeamParity #pathtoparis #womensports @paritynow #womensports #polevault @_jillerthanyou_
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il y a 9 jours
It’s not often you hear that someone who shies away from sports goes on to become the youngest person to make the U.S. Paralympic Team, but that’s exactly what Hannah Dederick did. Now, a Paralympian and 3-time ParaPan gold medalist, the wheelchair sprinter is pursuing her Bachelor’s Degree in Sports Management and a place on Team USA for the 2024 Paralympic Games in Paris. In this blog, Hannah shares her revelations in adaptive sports and how she balances so many major goals. 🇺🇸🥇 🔗 in bio. #ParityAthletePOV #WomenInSports #WomensSports #PathToParis #ParalympicGames
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il y a 10 jours
At Parity, we believe that Pride is a year-round celebration backed by action. But if you’re new to Pride (welcome!), “where to start” and “doing it right” can feel fairly daunting. In our most recent blog, @skyler.espinozaa covers 8 actionable steps brands can take to authentically ally with the LGBTQ+ community. 🏳️‍🌈 Read more at the 🔗 in bio.
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il y a 13 jours
Speeding through a fantastic evening at Women with Drive! Thanks for the energy @rbc Wealth Management! 🏎️💨
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il y a 14 jours