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@ritu.ritukumar A Special Campaign With Prabuddha Dasgupta and Lakshmi Menon
We did this photoshoot for our bridal collection line; Ri Ritu Kumar in the Fall/Winter of 2009/2010. With Paris as its backdrop, it was totally Amrish kumar ‘s vision.
Amrish had spent a lot of time researching in Paris then and I recall him staying in a tiny one-bedroom in North Paris. He’d been talking to the photographer, Prabuddha Dasgupta about doing a campaign for Ri. Until then, Ri had been photographed in a typical Indian aesthetic and he wanted to give it a bit of a twist and make it more global in its style. So, for example, some garments you see here are kurtas, with the lining cut out and styled like dresses instead of sets.
As luck would have it Prabuddha and the model Menon Lakshmi were in Paris around the same time Amrish was and they got to work. So, Amrish packed a suitcase with some key pieces and along with Prabuddha started looking for locations for the shoot. While initially, the idea was for it to take place on the roots of Paris, they settled on these gardens in the North of Paris. They got a friend to do the make-up and that was the extent of the production as such, it was very guerrilla but as you can see the results were incredible.
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