CÉCRED

Introducing: CÉCRED BACKSTORY We believe that our community is sacred and the worlds that exist within them each have a backstory. We seek to be the foundation that intertwines these experiences and empowers everyone to show up as they choose. Follow along as we begin to share these stories of our community.

Let’s be real. Textured hair demands intentional care to address its needs, whether that’s dryness, breakage, or dullness. So, we started here. We tested on textured hair, knowing that by solving its needs FIRST, we can address the needs of all hair types.

It’s our one month anniversary! We welcome you all to join our CÉCRED space and can’t wait to show you more of what we have to come. #youarececred

Our CÉCRED X @beygood commitment to the stylist community continues! We partnered with @janasacademy to award scholarships to cosmetology students and we stopped by with our Head of Education, @dr.kariwill , who had the pleasure of introducing them to our products 🙌🏽. Check out how it went down

From growing up in her mother’s salon, to starting a cosmetology school at the Phoenix House, to our very own CÉCRED x @beygood grant and scholarship program — Our founder @beyonce ’s long standing support and commitment to the hair stylist community continues! We are excited to share that the next round of business grant applications are open now until JULY 20, 11:59pm ET. Visit cecred.com to apply!

We had a special guest in our CÉCRED SALON! Comment below who you think it is 😏 Video dropping tomorrow! Are you ready???

When it comes to coloring, our award-winning RECONSTRUCTING TREATMENT MASK, featuring our Bioactive Keratin Ferment is essential 🙌 Watch colorist @sharon.simplyinsane make these curls, color, and shine pop while providing a healthy foundation that reduces damage and improves strength after one use!

It’s looking like a CÉCRED summer

“My hair is my identity because it tells where I am in that time and place.” Watch as Oluwatoyin shares her backstory. This scholar, business manager, wife, mom, volunteer, and paraeducator journeys us through the many stories that her hair tells.

Hey, how ya doin’ lil mama, let us whisper in ya ear 😏 Sound on for this ASMR with Stylist @kahhspence who came by the CÉCRED salon to slay this bob 💁🏽‍♀️

“When you look good, you feel good. You can have a bad day, but when you get a fresh cut, it’s going to bring your spirits up a little bit.” - Michael shares the backstory of his journey to growing out and managing his hair.

Everyone has a favorite part of the process (the bussdown reveal? the relaxing scalp massage?). Let us know what your favorite part of your salon visit👇🏽