Just returned from an exhilarating week in Vegas, where I directed the world’s largest goldfish bowl for IBM on the Sphere. Working at this grand scale was a formidable challenge, and our team at Mirada Studios, led by the artistry of senior creative director
@keyframing , art director
@hophex , and our head of production
@ejzap , pushed the boundaries of creativity and vision. Each goldfish was meticulously crafted to symbolize the myriad of things that could go awry with
#AI , with only one representing correctness— our perfect goldfish Jon. Though to no surprise, the fan favorite was the hamster goldfish!
I extend my heartfelt appreciation to our imaginative partners at Ogilvy: Denise, Lauren, Adrian, Eve, Sarah, and all our trusted collaborators at IBM. Transforming Vegas into our aquatic wonderland was an absolute joy and your talent pushed us further. Thank you to everyone at Sphere - Alex, Jennifer, and a special shout-out to
@23cruz , who was a huge believer in me during my early career and brought us back to play on this one.
The highlight of this adventure? My mom flew out to celebrate, and instead of catching a show, we struck gold—winning $500 while playing the Ultimate Fire Link slots at the MGM Grand. On our taxi ride back also serendipitously struck: we glimpsed our fishbowl displayed on the Sphere, earning me extra proud points from my momma!