#WarholWednesday
Before achieving international fame as a Pop artist and cultural icon, Warhol was a highly successful commercial illustrator for a variety of clients including Harper’s Bazaar, Tiffany & Co. and Vogue, among others. Throughout his career, Warhol pursued a number of different business ventures that included music production and promotion, films, books, magazines, endorsing products, real estate. He famously stated, “Business art is the step that comes after art. I started as a commercial artist, and I want to finish as a business artist. Being good in business is the most fascinating kind of art.”
In 1985 Warhol became the first artist commissioned to collaborate with Absolut Vodka resulting in one of the most successful ad campaigns of the 20th century. Encouraged by Absolut to suggest other artists to collaborate, Warhol recommended two upcomers of the time, Keith Harring and Kenny Scharf. Warhol's iconic brand collaboration would eventually inspire other brand collaborations that has included artists like Ed Ruscha, Louise Bourgeois, Nam June Paik, Sylvie Fleury and many others.
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1. Andy Warhol, Absolut Vodka, 1985. Synthetic polymer paint and silkscreen ink on canvas, 54 x 42 inches. ©The Andy Warhol Foundation for the Visual Arts, Inc.
2. Andy Warhol, Absolut Vodka (double), 1985. Synthetic polymer paint and silkscreen ink on canvas, 40 x 40 in. ©The Andy Warhol Foundation for the Visual Arts, Inc.
3. Andy Warhol, Absolut Vodka, 1985. Polacolor ER, 4 ¼ x 3 5/8 inches (top left and bottom right). Black and white silver gelatin prints, 10 x 8 in (top right and bottom left). ©The Andy Warhol Foundation for the Visual Arts, Inc. (all)
4. Andy Warhol, Absolut Vodka, 1985. Synthetic polymer paint on HMP paper, 32 x 23 ½ in. ©The Andy Warhol Foundation for the Visual Arts, Inc.
5. Andy Warhol, Absolut Vodka, 1985. Vintage poster, 45 ¼ x 37 in. ©The Andy Warhol Foundation for the Visual Arts, Inc.
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