Dee Liow

💓Carers from a female perspective 💜Dorothea Lange ✨The camera is a great mentor. The more you use it, the more you realize the infinite possibilities of the visual world. ▫️In 1935, in order to investigate the problems that occurred and existed in the agricultural areas of the United States during the Great Depression, Franklin Roosevelt established the "Resettlement Bureau". In 1937, this agency was transferred to the United States Department of Agriculture and renamed "FSA", which is the English abbreviation of "United States Farm Security Administration". This agency hired many talented photographers to investigate rural areas in the United States, and used the photos they took to illustrate and confirm the existing problems, so that the government could carry out relief, assistance and resettlement work in a targeted manner according to the actual situation. ▫️The documentary style of the "FSA" group's photographic works is of great significance. It has given the American journalism a new way of thinking that is completely different from the European media, and has gradually occupied a dominant position in the West. Its photographic documentary activities are planned, purposeful and step-by-step, and it also maintains a strict, transparent, calm and objective recording attitude towards the subjects. Compared with those traditional news photos full of commercial atmosphere, the photos taken are more documentary and scientific. ▫️The most well-known photographer of the "FSA" group is Dorothea Lange (1895-1965). The American master Edward Steichen once praised Lange as "the most accomplished and greatest documentary photographer of all time." Lange's documentary photography style is good at expressing the inner emotions of the characters, which may be related to her sensitive female psychology. Lange has a noble sense of social responsibility and compassion. She accurately and vividly recorded the real situation of American society in the 1930s.

🖤The documentary eye in light and shadow ▫️Documentary photography is based on recording real life, leaving a large amount of historical image data for human civilization and social development, and has extremely profound social value. In the 20th century, many photographers took to the streets, paid attention to life and society, and created a wealth of excellent documentary works. Excellent documentary photographers are not just about recording the truth. How to be profound? How to be powerful? How to highlight their own ideas? They strive to find and capture with emotion in the streets and alleys, in all uncertainties. This is their deepest understanding of documentary and the deepest praise for life. 💜Modern photographers who hit the heart directly 💜Paul Strand ✨We want to see more unknown details from the known details recorded in these moments. ▫️Paul Strand (1890-1976) made outstanding contributions in the early days of modern American photography. He began to take some photos with particularly clear focus in 1915. He once claimed that his photography philosophy is "respect for the object, in order to fully express the sense of existence, never use special techniques and tricks, but shoot directly." Stieglitz, one of the founders of American photography, once commented that "Strand is undoubtedly the only important photographer in the United States. He really adds some original scenery to photography." Critics also believe that Strand's works are full of rich black and white tones and details that can inspire beauty, almost reaching the level of perfection. It is precisely these details and primary colors that give people a sense of beauty that hits the soul. ▫️The famous photographer Ansel Adams once said when he first saw Strand's photos: "His photos let me know what path I should take." Strand's creative pursuit and successful exploration have had a huge impact on later generations, and have also opened up a broad and endless road for modern photography. #DiversifiedCommunications❤

💚Social documentary photographer 💜Lewis Wickes Hine ▫️He tried his best to record his times with the power of images and an objective and fair perspective, to praise and to correct. ▫️American Lewis Wickes Hine (1874-1940) began to engage in documentary photography in 1904. He worked hard to perfect documentary photography and make a global impact. Hine has repeatedly reiterated that his photography has only two goals in his life, to show those things that should be corrected and those that should be appreciated. ▫️In 1904, Hine photographed the life of immigrants on Ellis Island in New York. During the five-year shooting, he obtained a total of 200 negatives. In 1906, Hine opened the darkest and most suffocating door to hell in American society at the request of the National Child Labor Committee. Hine risked his life to photograph the miserable lives of child laborers in factories and coal mines across the United States, exposing this inhumane child labor slavery. These documentary photos, which are undoubtedly true, have great appeal and have shocked society. These works have attracted strong attention from the American media and finally prompted the US government to pass a bill to abolish the child labor system in the 1930s. ▫️Hine always admired the workers for their hard work and expressed that "they are people with courage, skills, guts and imagination." In 1932, Hine published "People at Work - A Photographic Study of Modern People and Machines". His photos contain a strong humanitarian spirit, which has been regarded as a model by photographers for nearly a hundred years, and has become the core spirit of documentary photography passed down from generation to generation. Hine believes that "his photographic activities will be a record of reality and history for the future", and his works have become a mirror for mankind to reflect on themselves and look back on history. #DiversifiedCommunications❤

💜✨Lyric poet in photography 💜Edward Weston ✨A lyric poet who uses photography to praise everything. ✨In the 1920s and 1930s, photographers were generally concerned about how to make the images in the picture more clearly appear in front of people's eyes, and to solve the problem of accurately predicting the visual effects of the photos before shooting. In 1932, the new genre photography group "f64 Group" was established in California on the west coast of the United States. The emergence of this group pushed the creation of pure photography to a climax and formed a "climate". ✨The "f64 Group" was mainly active between 1932 and 1935. The so-called "f64" refers to a small aperture, which means the pursuit of the highest clarity to make the photos have a distinct texture. This artistic creation group composed of "pure photography" photographers is not satisfied with the direct and uncontrolled shooting of things, but further pursues the high clarity of the photographic picture, rich tonal levels, delicate texture expression, subtle light and shadow changes and precise image portrayal. 🔹 The "f64 Group" eventually abandoned the photographic expression method of soft focus description, which cut off the umbilical cord between photography and painting. It should be said that the emergence and maturity of the pure photography school completely shook the status of pictorial photography, which was equal to realistic photography in the world film scene. The modern photography concept represented by the "f64 Group" deeply influenced the development of photography in the 20th century and created a group of master photographers, including Ansel Easton Adams, whom we met earlier. Among the eight or nine photographers who made up this group, Edward Weston (1886-1958) was one of the most representative figures. #EnterpreneurSpirit💜

❤《Inheritance》 🔹Homecoming of the spirit🔹Root-seeking of culture ✨Jianghu ✨Skills ✨Virtue ✨Master and apprentice ✨Heart-to-heart transmission ✨Evolution ✨Home ❤✨Virtue ✨Virtue is inner cultivation, and behavior is externalized behavior. ✨Knowledge and skills are round, just like the smoke in the desert; action must be straight, just like the eyes falling on the long river. ✨Principles and rules are the specific requirements of the Chinese in self-cultivation and saving the world. Be brave and diligent, and be tireless in your ambition. All kinds of situations in life are actually in one thought. Whether it is the pursuit of balance in bamboo rafting, the taboos in the mountains of Oroqen, the will of the Hakka people to revise the genealogy, or the transcendence of Wudang Qinggong, or the questioning of the heavenly sound by the Hangzhou zither maker, they are all outstanding persistence in their own way, and even more so the worldly ideal of taking dreams as horses. 🌹Kungfu has always wanted to transcend mediocrity, but practice requires people to know humility. The power of inheritance is actually the openness and nature of the bright moon shining on the river. Chen Shixing, who has been practicing martial arts in Wudang Mountain for decades, is becoming more and more aware of the daily truth that there are mountains outside the mountains. 🔹One gives birth to two, two gives birth to three, and three gives birth to all things. Taoist martial arts are based on this principle, so that human potential can be exerted, and self-cultivation and longevity can be achieved. Even if it is a top-notch mysterious light skill, it still takes countless hard work to practice, which is the way to practice martial arts. 🔹Virtue is to judge how much and whether you have it. 🌹The power of inheritance, in addition to imparting skills, is more important to take on courage. The way of being a teacher must first become a model of life without fear, so that more young people can gather and respond. 🔹No one has never been free of worries, but they can clearly distinguish the priorities of everything. 🔹Virtue is to keep searching and trying.

❤Brand image design for cultural performance institutions 🔹Cultural performance institutions are cultural places where the public can absorb spiritual nourishment, including art galleries, museums and other social public institutions that provide knowledge, education and appreciation of works for the public. ❤Design principles 🔹Cultural performance institutions have more prominent artistic characteristics, strong cultural and aesthetic attributes, and pay more attention to personalized formal language. The information source of their brand image design is relatively single and there are fewer interference sources. In the extraction of design elements, the focus of visual elements can be directly determined based on the content of cultural performances, and the same tone can be maintained with the content of cultural performances. 🔹The activity themes of cultural performance institutions often change. The brand image design should consider the flexibility and ductility of logos and auxiliary graphics. The design method of combined graphics is often used to change the key information of the graphics when the theme changes to achieve the purpose of use. 🔹Cultural performance institutions usually have relevant visual information before brand design. Designers can establish a representation element information library from aspects such as artist style and architectural appearance to extract core visual symbols. Brand design based on the inherent information of cultural performance content not only shows its personalized characteristics, but also maintains the overall sense of the brand visual system. ✨ Van Gogh Museum | Van Gogh Museum Country: Netherlands Institution type: Cultural performance #DiversifiedCommunications❤

❤✨Jianghu 🌹The so-called Jianghu is where all rivers flow into the sea and take shape according to the objects. ✨It is the stage where Chinese traditional culture can be performed and the field where inheritance and spread are spread. Jianghu is the mother and gene of cultural creation, and it is also the driving force and competition for inheritance and continuation. ✨Whether it is the patience of hawk training, the stunt of floating on the water, the harmony of Mingtang, the wisdom of stilt house and even the courage of fire, they must be tested by this Jianghu and want to be recognized by this Jianghu. ✨Everyone must try their best to prove themselves. Those personalities and particularities that have been repeatedly polished by the world and people's hearts are the real inheritance that can be passed down and kept. ✨Wherever you are, there is Jianghu. ❤✨Unique skills 🌹The secret of thousands of unique skills in the world is nothing more than the principle of one heart and one mind. ✨The wonder of unique skills is nothing more than a mirage, and transcending the ordinary is what everyone expects. Whether it is the symbiosis between the Ewenki people and reindeer, the desperate actions of the Miao people in Mashan, the uniqueness of the crabs in Qinhu Lake, or the complicated craftsmanship of the dragon jewelry in Yueqing and the sweet rewards of the small bowl of brown sugar in Qiaojia, they all reflect the special ability of the Chinese people to turn ordinary days into a beautiful life. ✨The unique skills are not lost, and the ideal of life is the ideal life.

🖤Overview of Institutional Brand Image Design 🔹Brand is a system of perceptual needs developed by the comprehensive combination of culture, art and commodities. It is a new consumption form that satisfies human beings' ultimate pursuit of spiritual and material. Since the development of commodity economy, brands have long transcended the scope of fixed regions and become a bridge of communication between products and consumers. And all consumers' perceptions of brands are brand images. 🔹Brand image design is the visual expression of brand concept, brand personality, brand culture, brand emotional attributes and other brand information. It uses the basic visual elements such as brand name, logo, standard characters and standard colors to express brand personality in a creative way through specific project applications, giving the brand the characteristics of "unity" and "differentiation", helping the brand stand out from many competitors and achieving effective communication of brand information. 🔹Under the general environment of brand internationalization and integration, brand image design has also gradually shifted from the previous flat and static forms to comprehensive and dynamic forms. In order to achieve the goal of brand communication, designers need to constantly find, explore and create the best visual language to express the brand's design concept and artistic proposition. 🖤The connotation of institutional brand image design 🔹Institutional brand image is the main carrier for spreading the core value of the brand and establishing brand awareness, and is the external manifestation of the brand's inner spirit. Institutional brand image design is the face project of the brand. It transforms the abstract content of the brand into perceptible visual identification symbols, and expresses the brand concept in an image, intuitive and orderly manner through various application forms. Relying on its strong communication and appeal, it achieves the purpose of enabling consumers to recognize the brand and form a brand impression.

💜The pioneer of soft-focus portraits 💜Julia Margaret Cameron ✨"When the image is very beautiful in my eyes, I will not adjust it to a sharper focus." ✨Julia Margaret Cameron was a photographer who achieved great success late in life. Although she started as an amateur photographer, her creations can be regarded as a peak of the "classical" period of photography in the 19th century. Cameron was completely focused on the inner world of the subject, and was very particular about the inner temperament, spiritual taste and the elegance and harmony of the picture. This makes Cameron's portraits have a bit of the charm of pictorial photography, but her photos do not have the strong decorative atmosphere of pictorial photography, and already have the fresh style of artistic portraits. Cameron was a pictorialist in the early days, and later turned to impressionist photography. We can appreciate the artistic characteristics of this photography school from Cameron's works. 🔹 Cameron is one of the founders of impressionist photography. She emphasizes the expression of the photographer's instant impression. In art, she does not seek fine and sharp lines, but pursues soft beauty. Therefore, in specific techniques, she often deliberately does not focus too much, uses old optical lenses or lightly applies a layer of grease on the lens to change the lens reflection angle and focus, creating a soft effect. ✨She wrote: "When such a person stands in front of my camera, all my energy is focused on how to faithfully record the inner charm of the subject and his external appearance..The photos taken in this way should be like the embodiment of prayer." Critics believe: "She has a unique personal style and is good at expressing the beauty of women in her works. The composition of her works also implies the painting style of the Raphael School, emphasizing the capture of unmodified natural beauty." 🤠Cameron has both a pioneering experimental spirit and a delicate and affectionate feeling. If these are just labels attached to her by the eyes of later generations, then her ultimate goal is only one, which is to pursue beauty from the heart and without restraint.

✨The spirit of portraits in light and shadow 🔹Early photographers often sought inspiration from paintings. The delicate and exquisite portraits were elegant and romantic, and the simple and vivid artistic portraits were quiet and profound. Today, we have gone through a century to enjoy a series of soulful portraits. These works have both form and spirit, and are dynamic and emotional. Excellent portraits can use their vivid characters to deeply show their rich inner world. Standing in front of each work, you and I are already standing at the entrance to countless inner worlds. A model is a rich and unique storybook. The moments summarized by photographers are the most tense. 💜Famous silver-plate portrait photographers 💜Southworth & Hawes ✨Moving portraits, exquisite presentation from appearance to heart. ✨No matter how magical the outside world is, the most tempting thing is always people themselves. Once people have mastered the ability to capture and retain images, the strongest desire is naturally to know themselves and keep their own images. ✨Ingres, the French neoclassical master of painting, once said, "Photography is really ingenious. I hope to be able to paint so realistically, but no painter can do it." People no longer have to endure the pain of being unable to move for a long time in order to get a favorite portrait painting. The improved Daguerreotype method satisfies people's desire for beauty and their desire to preserve their own images. For a time, many portrait photography studios were established, and people were surprised to get a clear and realistic Daguerreotype photo. A wave of "portrait fever" set off a craze in Europe and the United States. #leadershipsustainability💚

💜The pioneer of photography that stopped the sun 💜Joseph Nicéphore Niépce ✨The source we can find in landscape photography. ✨Similar to the beginning of many books on the history of photography, if we want to trace the origin of landscape photography, it is better to trace the birth and invention of photography and the first photographic work in the world. The birth and invention of photography, like most events in history, is by no means a one-off process, but the result of the joint action of many factors. ✨But like all disciplines, the birth of photography also has its landmark time. In the 18th century, the European publishing industry flourished. Before the recognized birth date of photography (August 19, 1839), in 1825, French photographer Joseph Nicéphore Niépce (1765-1833) was committed to obtaining images by exposing metal plates in order to invent images that were easy to print and publish. 🕯Niepce continued to study photosensitive materials. Finally, when shooting, he put a white wax board coated with photosensitive asphalt into a homemade camera, exposed it to sunlight for up to 8 hours, and then dissolved it with lavender oil. The asphalt hardened where it was exposed and was not dissolved by lavender oil, while the other parts dissolved to varying degrees according to the amount of light received, thus obtaining a fixed image. ✨Niepce used this method to shoot a work called "Child with a Horse". This work does not aim the lens at the natural scenery outside, but is a remake of a 17th-century Dutch engraving oil painting. Because the picture shows a young child leading a horse, it is named "Child with a Horse". This is the world's first photographic work with a precise date, recognized as a national treasure of France, and "the earliest picture in the world". #EnterpreneurSpirit💜

💜The first "landscape with people" 💜Louis Daguerre ✨The official birth of photography. ✨Louis Daguerre (1787-1851), a French Parisian artist and landscape painter, has been working with Niepce to explore the invention of photography. After Niepce's death, Daguerre perfected a set of photographic techniques alone through 8 years of exploration and hard work, namely the "silver plate photography method", also known as the "Daguerre photography method". Daguerre fumigated the copper plate covered with silver in iodine vapor to form photosensitive silver iodide on the surface of the copper plate, and then placed it in the camera for 5 to 60 minutes of exposure, and then developed it with mercury (mercury) vapor, and finally fixed it with salt solution. ✨In 1837, Daguerre used the silver plate photography method to shoot a corner of the studio. The photographic work "A Corner of the Studio" (Figure 1-3) became the evidence of the invention of photography. On August 19, 1839, the French Academy of Sciences held a joint meeting of the Academy of Sciences and the Academy of Fine Arts, officially recognizing that Daguerre's "silver plate photography" created photography, and made this invention public, thus marking the official birth of photography. ✨Through the work "A Corner of the Studio", it can be clearly felt that compared with "The View Outside the Window" shot by Niepce using the "Heliolithography", Daguerre's work is richer in details and more distinct in layers. We can see the exquisite and rich details of the surface of the plaster statue, the delicate and rich tonal layers of the whole picture, and the diagonal framing composition of the picture guided by the audience's eyes. In view of the delicate characteristics of silver particles and the bright and clear overall effect of amalgam, Daguerre's "silver plate photography" made up for the characteristics of the previous "heliolithography" operation, which had too long exposure time and blurred images. #EnterpreneurSpirit💜