VITELLI GIOVENTÙ COSMICA FW24 MENSWEAR
“OVERLAND TO ORDOS”
inspired by a legendary journey from West Germany to Inner Mongolia, circa 1961, made by a group of Hamburg’s “existentialists” - members of the original “EXIS” youth scene.
On their way back, a few EXIS settled down in Kathmandu and opened the infamous “german” pastry-shop-turned-speakeasy club The Bakery, a nightly gathering spot for diverse communities, as reported by many travelers of the Hippie Trail and depicted in the Hindi film ‘Hare Rama’ (1971).
The story of Exis “on the road” to Mongolia informed the utility-inspired aesthetics of the collection and the evocative set photographed by Federica Sasso, styled by Patrick Clark starring Patrick, Sun, Lyana, Kaleem, Cristina and Nazareno💚
VITELLI “Overland to Ordos”
Creative direction @simionatomauro
Photography @federica__sasso with lights by @gravida94
Styling @thepatrickclark
Starring @everybody_loves_the_sun@lilliseal@kaleemiverson@chncristina@smoothnaza and @thepatrickclark special thanks @riccardomln@emanueleamighetti and @ijiecla
Design team @everybody_loves_the_sun@stefano.turatii@mariannadgt@sonali.ruhi8 and @francesca_sargenti 🪐 Knit pants and accessories designed and developed by @spacciomaglieria as part of our Spaccio X Vitelli ongoing collaboration
The collection features our first cashmere line, entirely made with leftover yarns and recycled fibers from @consinee_group deadstock, as part of the collaborative project “CASHMERE TRAIL: a Vitelli journey beyond threads” - full documentary now online via Link in Bio
VITELLI GIOVENTÙ COSMICA FW24 MENSWEAR
“OVERLAND TO ORDOS”
inspired by a legendary journey from West Germany to Inner Mongolia, circa 1961, made by a group of Hamburg’s “existentialists” - members of the original “EXIS” youth scene.
On their way back, a few EXIS settled down in Kathmandu and opened the infamous “german” pastry-shop-turned-speakeasy club The Bakery, a nightly gathering spot for diverse communities, as reported by many travelers of the Hippie Trail and depicted in the Hindi film ‘Hare Rama’ (1971).
The story of Exis “on the road” to Mongolia informed the utility-inspired aesthetics of the collection and the evocative set photographed by Federica Sasso, styled by Patrick Clark starring Patrick, Sun, Lyana, Kaleem, Cristina and Nazareno💚
VITELLI “Overland to Ordos”
Creative direction @simionatomauro
Photography @federica__sasso with lights by @gravida94
Styling @thepatrickclark
Starring @everybody_loves_the_sun@lilliseal@kaleemiverson@chncristina@smoothnaza and @thepatrickclark special thanks @riccardomln@emanueleamighetti and @ijiecla
Design team @everybody_loves_the_sun@stefano.turatii@mariannadgt@sonali.ruhi8 and @francesca_sargenti 🪐 knit pants and accessories designed and developed by @spacciomaglieria as part of our Spaccio X Vitelli ongoing collaboration
The collection features our first cashmere line, entirely made with leftover yarns and recycled fibers from @consinee_group deadstock, as part of the collaborative project “CASHMERE TRAIL: a Vitelli journey beyond threads” - full documentary now online via Link in Bio
