That was Fun!🤩
CULTURA Spring/Summer 2025 collection
#Sand ,
#colors and transformations in movement
CULTURA is thrilled to announce the launch of its new creation: the Spring/Summer 2025 collection is a conceptual homage to the legendary Paris-Dakar.
42 items each of which contains a small story. And it transforms the stylistic features of the glorious car and motorcycle competition into a flow of moving contrasts, between sand and colours, body comfort and action, adventure and beauty.
From forays into the uncontaminated territories of the desert to contacts with vibrant local cultures, the CULTURE SS25 collection confirms the contemporary over-proportions of the brand, on a panel of historical inspirations, linked to the pure sporting functions of the legendary rally raid.
Between past and present, garments of essential lightness thus take shape in generous, sleeveless tops and safari jackets; and solid concreteness in the cargo-worker trousers.
The entire collection is characterized by the imprinting of evident ‘80s volumes and stone washed treatment on each piece.
Small details of meaning and memory: the sponsors’ logos in the fabric patchworks, the drivers’ bibs, the colored turbans.
As if from a trunk opened onto a renewed vitality, the garments of the CULTURE SS25 collection mix the soft shades of sand with the liveliness of color-block stitches inspired by local cultures: homage to a present and a future of contamination and pacification between styles,Eras and Cultures. Special thanks to
@antoniolieu to let us present our collection into the Beautiful Space of Inner Milano and
@christianangermayer to co-host the dinner and party in the beautiful location of the
@aethosmilano . Thx
@mb_projects and all the team , Thx
@dirtychannels_ for the great Music Vibe . Thanks to
@birraviola to support our Presentation and
@marco_caciorgna for your great Dedication to help us create these clothes .THE COLLECTION IS AVAILABLE FOR BUYING AT
@marcona3 FROM today
#studiosgura #cultura #culturaurban thx
@promessa20126 @matt.onata 🔥 thx
@agvhelmets @daineseofficial @tcxboots @silviapanceri1950 
