With the
@olympics and
@paralympics 2024 being in the fashion capital, their next step is reigning luxury with
@lvmh .
As a premier sponsor for the event, paying nearly US$160 million to secure many of LVMH’s catalog of brands is sure to make a splash.
Their signature hotel,
@chevalblancparis , known for its premier hospitality, will open its doors, and seventh floor terrace for a watch party. The hotel will be open to VIP guests and members for a watch party to see some of the best views of the Olympics in Paris.
@berluti has also been tapped to craft the welcome uniforms for the home French team.
The Olympic medals, produced by luxury jewelry house
@chaumetofficial , will be displayed on a custom-made
@louisvuitton leather tray. The trays display the ceremony torches and feature their iconic Damier checkerboard print.
Having sponsored athletes for the games, such as
@melanie_djds972 , fashion house
@dior will also supply the uniforms for the medal bearers, who will present the gold, silver, and bronze medals to this year’s winners. To complete the prize,
@hennesseyus will provide celebratory wine and drinks.
📷: LVMH, Berluti, Louis Vuitton, Cheval Blanc, Getty