Wonder what grandpa’s special magic trick is.
This sweet spot has us in for the most pleasant, heart-warming video we have seen today! The sight of a little boy’s relentless curiosity and an old man’s innocent attempt in pretending to be the greatest magician of all time takes us back to simpler times!
To celebrate the Widerøe’s frequent flights to small towns across Norway, McCann Oslo took us all the way to a humble yet absolutely breath-taking corner of the country and weaved a wholesome narrative.
Listed among AdWeek’s 10 most beautiful commercials of 2012, Grandpa’s Magic Trick did all the right things to be rightfully deserving of its place in the list.
Country: Norway
Year: 2012
Brand: Wideroe Airlines (
@flywideroe )
Agency: McCann (
@mccann_mw )
Agency Producer: Beril Holte Rasmussen (
@beril1964 )
Production Company: 4 1/2 (
@fourandahalffilm )
Producer: Magnus Castracane
Director: Marius Holst
Director of Photography: John Andreas Andersen (
@ponnbonn )
Copywriter: Stein Simonsen (
@steinsimonsen )
Art Director: Torstein Greni (
@torsteingreni )
Edit/Post Production: Storyline
Music: Daughter (
@elenatonra ,
@igorhaefeli &
@remiaguilella )
Account Director: Janne Espevalen (
@expevalen )
Project Manager: Camilla von Borcke
Planner: Svein Sælid
