We have signed a perpetual license agreement with
@weareauthentic for
@dbeyewear . Under the new agreement, Safilo will continue to oversee the entire value chain, including the design process creatively led by David Beckham, through to its production and global distribution. This marks another milestone within our strategy. By transforming
@davidbeckham into a perpetual license, we secure another cornerstone of our portfolio with one of the most successful eyewear brands of recent years. Since the beginning of our fruitful collaboration in 2019, we have always offered our customer and final consumers high-quality collections, which have grown the Eyewear by David Beckham collection to become a top male brand in the global premium segment and a great force in Safilo’s digital universe thanks to David’s global audience.
#thesafiloway #SeeTheWorldAtItsBest 
