The Ordinary

@theordinary

Clinical formulations with integrity.
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Social media is loud and we know with every new launch it can be tempting to expand your regimen. But skin is an organ, and it’s still developing during teenage years. And sometimes less really is more. So we wanted to take a moment to share guidance straight from our lab - for those of you just stepping into skincare: ⁣ ⁣ 1) Use a non-stripping cleanser⁣ 2) Follow with a hydrating moisturizer⁣ 3) Protect skin with a sunscreen⁣ 4) Avoid ingredients like retinoids and alpha hydroxy acids at the start of your skincare journey ⁣ ⁣ If skin concerns do arise, we recommend consulting with a physician or dermatologist.⁣ ⁣ No need for a complex 10-step routine, or hefty price tags.
24.3k 966
4 mesi fa
For the very first time—take The Ordinary with you. Squalane + Amino Acids Lip Balm is here. 👄⁣ ⁣ Formulated to provide immediate, long-lasting hydration and skin barrier support. ⁣ ⁣ We found your next lip balm at theordinary.com 🤍
2,500 164
14 giorni fa
Pucker up. 👄 Handheld hydration is en route. Visit theOrdinary.com to try and spot it 👀
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23 giorni fa
Using retinol in your routine? You might love our Hyaluronic Acid 2% + B5 for a boost of hydration. Hyaluronic Acid 2% + B5 helps hydrate and plump the skin, while Retinal 0.2% Emulsion evens out the appearance of uneven skin texture and tone. Tip: Our Retinal 0.2% Emulsion is for experienced users of retinoids. So, if you’re a newbie, opt for our Granactive Retinoid 2% Emulsion or Retinol 0.2% in Squalane instead. ✨
1,082 20
6 ore fa
Sun’s out. So keep your routine summer-ready ☀️ While sunnier weather is great for your mood, it’s not always great for your skin. Many of you use direct acids or retinoids as part of your daily routine.These ingredients can make skin more sensitive to UV exposure, so make sure you’re applying your SPF regularly, and avoiding unprotected UV exposure as much as you can. 😎 Got a question about summer skincare? Drop your questions in the comments 💬🫶
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1 giorno fa
Malaysia and Hong Kong - it’s time to meet our new Balancing & Clarifying Serum. The formula combines 7 skin-clearing technologies to target 7 signs of congestion. Find us on @shopee_my and @sephorahk 🤍
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1 giorno fa
Toronto - this weekend filled us with so much joy. To our community and our team - thank you for joining us in supporting our local 2SLGBQTIA+ community - this is a weekend we certainly won’t forget any time soon. Please enjoy this recap video of us having (probably too much) fun ❤️
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2 giorni fa
Smooth, brighten and support with our Niacinamide 10% + Zinc 1%. A universal skin serum for smoothness and a simple step to add to your routine for brighter skin. ✨
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3 giorni fa
Pride is not a moment, a day, or a month. Pride is about the freedom to be our authentic selves at all times. We support the right of every human to show up unapologetically as who they are, and to live without fear for simply being. That’s why, since 2020, we’ve provided over $700,000 in donations and support to non-profit organizations that celebrate, and advocate for the 2SLGBTQIA+ community globally. And this year, we’re extra excited to share that we will be partnering with @pridetoronto and @friendsofruby.ca during Toronto’s Pride weekend festivities June 28-30th. If you’re in Toronto, come visit our booth or join us during the parade. We can’t wait to see you there 🤗
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5 giorni fa
Found in washing machines everywhere 🫣⁣ ⁣ Lost your lip balm? Our new Squalane + Amino Acids Lip Balm is here.⁣
2,040 52
6 giorni fa
Your main squeeze 🥰 Our Squalane + Amino Acids Lip Balm not only softens and hydrates your lips, but can also be applied to your cuticles and elbows, bringing hydration wherever you need it. Any questions? Drop them in the comments 💬
10.1k 199
7 giorni fa
Vancouver, we’ve gone milky. 🥛 Saccharomyces Ferment 30% Milky Toner helps reduce textural irregularities, smooth skin texture, and the look of dark spots, resulting in brighter, more radiant skin. Grab yours in our Howe Street store or online at theordinary.com ✨
4,210 145
8 giorni fa