Social Media and Marketing for The Classic Eatery, a brand new start up restaurant
As well as the growth of their social channels, which can be seen in the final slide (as of Nov 22), I also created and finalised all promotional materials including flyers, posters and the A-Board art that were featured in and around the shopping centre the restaurant is based, campaign imagery (see our ‘Celebrations Cocktails’ slide) and the design of the first ever drinks and Breakfast/Lunch menus.
Social Media and Marketing for The Classic Eatery, a brand new start up restaurant
I joined The Classic Eatery team as a Social Media and Marketing Manager in 2021. This included tasks such as content creation and editing all imagery and video that was attached to the business (this spanned across food and drink photography, event photography, drink making videos and ad-hoc photos too).
As I was the sole person running the social platforms, the management of these was another main task of my role.
Social Media and Marketing for The Classic Eatery, a brand new start up restaurant
I joined The Classic Eatery team as a Social Media and Marketing Manager in 2022 and started by aiding in the design of their first logo, as seen above. This includes various versions and sizes, as well as an opposing colour way.
SOCIAL MEDIA AND PR FOR TMTG
I have also designed and formatted the programmes for the shows since 2022, as seen by the customer picture in the first slide.
The last programme involved a special edition honorary section, as it was the groups centenary year, with some page designs being included above. In conjunction with this special celebration, I also liaised with local reporters who had the group featured both of the front page and in a full page article in a local paper.
SOCIAL MEDIA AND PR FOR TMTG
To celebrate the group turning 100, I designed a special logo to use for their centenary run, as well as to put on merchandise/clothing for the members. As well as the final version seen above, this job also included 12 variations and revisions. This logo was also featured on special merchandise (organised by myself) to commemorate their 100 years.
SOCIAL MEDIA AND PR FOR TMTG
To gain more online following and potential new members, I started managing the social media and PR work for Thurcroft Musical Theatre Group, a local amateur theatre group, in 2022.
As well as general management of platforms, this role includes creating content, research, event liasing, local newspaper PR work and creating bespoke social media calendars to promote upcoming shows and campaigns such as ‘Meet our Thurcroft Family’.
This page was started fresh when I begun the role and now has a following that competes with/beats others local performing groups in the area.
MA Fashion - Videography
To finish off the videography portion of my project, I also interviewed @nervouspills_band about their start as a band, their careers so far and how the fashion and music worlds cross over. I also took this opportunity to experiment with my interviewing skills, videography techniques and editing styles which has allowed me to discover what elements I would include in future work and which I would like to develop further🪩
Creative Direction, videography, editing and interview by me :)
As well as styled shoots, I also filmed some content with @nervouspills_band , including this segment called ‘Tour of Our Town’. This would be featured on the hypothetical website Be Reyt, featured further down my portfolio, and aims to show users of the website around different parts of Northern towns and cities🪩
Creative Direction, videography and editing by me :)
MA Fashion - Videography
As well as styled shoots, I also filmed some content with @nervouspills_band , including this uncut version of their song ‘Trees are Green’ Live at The Gatsby, Sheffield🪩
Creative Direction, videography and editing by me :)
