FENTY BEAUTY BY RIHANNA

Step into your best light. Longwear foundation that gives golden hour luminescence all day long ✨🌅 #SoftLitGlow @badgalriri wears #SoftLit Naturally Luminous Longwear Foundation in shade ‘335’ applied with the *NEW* 145 Foundation Brush. Here’s How To Find Your Shade ⤵️ ☁️ Start with your #ProFiltr Matte Foundation shade. It’s not a one-to-one match with #SoftLit as some shades have different undertones, but it’s the best place to start! Don’t know your #ProFiltr shade? We gotchu ​ 💻 Tap into our Virtual Try-On tool on fentybeauty.com​ ​ 🤳🏾 Head over to our TikTok @fentybeauty and try our Shade Matching Effect 📱Sign up for a 1-on-1 virtual consultation with a Fenty Beauty MUA at fentybeauty.setmore.com​ 🛍️ Head to your local @sephora or @ultabeauty to get shade-matched IRL 📫 DM us #SoftLitGlow and we’ll help you find your shade 📷Nyayop wears Shade 498, Pak wears shade 200, Jordan wears shade 360 + Jacy wears shade 190. ​

#SoftLit Naturally Luminous Longwear Foundation instantly gives that suddenly softened, evened-out, lit-from-within finish in a shade for every skin tone. #SoftLitGlow​ ​Here’s How To Find Your Shade ⤵️ ☁️ Start with your #ProFiltr Matte Foundation shade. It’s not a one-to-one match with #SoftLit as some shades have different undertones, but it’s the best place to start! Don’t know your #ProFiltr shade? We gotchu ​ 💻 Tap into our Virtual Try-On tool on fentybeauty.com​ ​ 🤳🏾 Head over to our TikTok @fentybeauty and try our Shade Matching Effect 📱Sign up for a 1-on-1 virtual consultation with a Fenty Beauty MUA at fentybeauty.setmore.com​ 🛍️ Head to your local @sephora or @ultabeauty to get shade-matched IRL 📫 DM us #SoftLitGlow and we’ll help you find your shade

Let's hear it for the #SoftLit shade range 👏🏾👏🏻👏🏽 Our *NEW* #SoftLit Naturally Luminous Longwear Foundation comes in 50 medium coverage shades for ALL skin types so ~everyone~ can get their golden hour glow ✨ Apply with the new 145 Foundation Brush for a flawless finish 💛 Here’s How To Find Your Shade ⤵️ ☁️ Start with your #ProFiltr Matte Foundation shade. It’s not a one-to-one match with #SoftLit as some shades have different undertones, but it’s the best place to start! Don’t know your #ProFiltr shade? We gotchu ​ 💻 Tap into our Virtual Try-On tool on fentybeauty.com​ ​ 🤳🏾 Head over to our TikTok @fentybeauty and try our Shade Matching Effect 📱Sign up for a 1-on-1 virtual consultation with a Fenty Beauty MUA at fentybeauty.setmore.com​ 🛍️ Head to your local @sephora or @ultabeauty to get shade-matched IRL 📫 DM us #SoftLitGlow and we’ll help you find your shade 📷Nyayop wears Shade 498, Pak wears shade 200, Jordan wears shade 360 + Jacy wears shade 190. ​ ​​

Something glossy is coming.​

Something glossy is coming.​

Things that just make sense… nail art inspired by your favorite fragrance: #FentyParfum 💅🏽 Shop the collection at fentybeauty.com and @sephora 🤎

Take Rih’s signature scent and luxe packaging with you anywhere + everywhere 🌹 Spritz on Fenty Eau de Parfum at home and keep the Refillable Travel Spray in your bag for on-the-go ✨ Cop the #FentyParfum Full-Size + Refillable at fentybeauty.com and @sephora 💋

We outside & protected ALL summer with @badgalriri and #HydraVizorHuez Tinted Moisturizer with Mineral SPF 30 ☀️💜 Each flex shade delivers lightweight coverage for a natural, glowy finish with mineral sun protection 🤌🏽✨ This is #SPFDUP 😮‍💨 Cop your shade now at @sephora and fentyskin.com

Your summer essentials... ⛱️ ✔️ #FentyParfum Refillable Travel Set ✔️ #GlossBomb Universal Lip Luminizer ✔️ #Invisimatte Instant Setting + Blotting Powder 📸: @maquillageitup Get all your Fenty essentials at fentybeauty.com and @sephora ✨

The first of its kind! From Cyberspace to IRL, meet ‘Major Flex’ – the lip gloss you created last year in game that @badgalriri handpicked to bring to life @sephora The Fenty Beauty Experience is BACK on #Roblox , now through 9/24. Level up your avatar with new accessories dropping every week and so many more surprises. Are you ready? #FentyBlox

We love when #SoftLit 🤩 @sallykim7 is swiping on our *NEW* Soft’Lit Luminous Foundation in shade '210' and that shade match + side-by-side difference got us feelin’ some typa way! ❤️‍🔥 This hydrating foundation is longwear and delivers a naturally radiant finish with a comfy, second-skin feel ☁️ Find your #SoftLitGlow shade match at @sephora , @sephoracanada , @kohls #sephoraxkohls , @ultabeauty , @harveynichols , @bootsuk , @fredrikoglouisa , @edgarsbeauty , @kicks.se ​ + @saetherbeautyse ​ ✨