Base Beauty Creative Agency

Did you know? 💭 We were founded over 17 years ago by beauty 💄 marketing expert Jodi Katz, and we are a high-performance team of data-driven powerhouses who prove that a totally integrated approach to marketing really works. Our team breaks down client silos to craft needle-moving marketing. 🔔✨ Our team bridges the gaps in the traditional linear, siloed agency approach. 🤝 Our expertise in integrated programs allows us to synthesize individual metrics in a holistic way, informing actionable future business decisions to impact the brand’s larger business goals. 🙌 #BaseBeautyCreativeAgency #DigitalMarketing #DataDrivenCreativity #MarketingAgency #BeautyIndustry

We’re excited to showcase our first BTS video from our trip to Boise! This post quickly became @epionce ’s highest-reaching and most-liked in the last 365 days!🎥🙌 The reel also achieved: ⭐️174% more comments than the brand average ⭐️166% more shares than the brand average When you give consumers a chance to peek behind the curtain and learn more about a brand they love, their loyalty and interest only strengthen. Sharing BTS content like this, which showcases Epionce’s unique, brand-owned manufacturing process, deeply resonated with our audience—and the data proves it! 📊🧠🔔

Mark your calendars! 📅 On July 17th from 12PM to 1PM ET, we are hosting a virtual panel featuring industry leaders from the beauty, wellness, and personal care sectors discussing empathy’s impact on business growth. Moderated by our CEO and Founder, Jodi Katz, the expert panel includes John Dioso, Studio 30 Editor at @adage ; Alan Cohen, Executive Coach and Emotional Intelligence Expert; Jerry Wu, CMO at @grandecosmetics ; and Echo Sandburg, Chief Brand Officer at CP Skin Health Group. Don’t miss out on the opportunity to gain valuable insights and practical knowledge from these esteemed industry leaders. 💡🧠🔔 Click the link in our bio to register! 💜 #BaseBeautyCreativeAgency #TheEmpathyEffect #EmpathyDrivesGrowth #Webinar

We had an amazing trip to the @epionce HQ in Boise, Idaho! 🥔 🤍 From insightful interviews with Epionce Founder, Dr. Carl Thornfeldt, to capturing exclusive behind-the-scenes footage, we covered it all. It was an incredible experience to dive deeper into this one-of-a-kind brand, connect with the brilliant team behind it, and soak in the unique charm of Boise. A huge thanks to the Epionce team for this unforgettable experience. We can’t wait to see the success and impact of all the content and learnings we captured! 📸🔔📚 #BaseBeautyCreativeAgency #Epionce #ContentCreation #ProfessionalSkincare

Thrilled to announce that our recent Neocutis graphic has achieved an impressive 16.07% Engagement Rate! 🎉 This graphic highlights Neocutis’s unwavering commitment to cutting-edge research and its foundation rooted deeply in scientific innovation. #Neocutis #SkincareScience #RootedInResearch

🔔 ✓Creativity ✓Openness ✓Kindness ✓Respect ✓EMPATHY ✓Prosperity ✓Pride in your work ✓Pride in yourself ✓Be the boss of your work At Base Beauty, these are the values that shine through in every person on our team. They are the foundation of our agency and live and breathe in the work we do. 💜 What values do your team live and work by? #BaseBeautyCreativeAgency #EmpathyDrivesGrowth #Values #CompanyCulture

🔔 Our Senior Digital Marketing Strategist, Emily Horrego, was featured in a recent @BeautyIndependent article, sharing her expert opinion on why there has been a rise in conversation around #unsexyproducts . The trend is a reminder that consumers are increasingly more interested in the science behind products, craving efficacy above all else. Check out the full article at the link in our bio! 🌟📈 #BaseBeautyCreativeAgency #DigitalMarketing #BeautyTrends #TikTokTrends #BeautyIndustry #MarketingInsights #ExpertOpinion

Summer’s here and so is the fashion! ☀️ Our team is embracing the season with bright colors, breezy styles, and our favorite summer skincare and makeup looks. We love using our in-office days to experiment with the latest trends. What are you most excited to pull off this summer? #BaseBeautyCreativeAgency #SummerTrends #DigitalMarketing

We’re excited to welcome Deanna, our new Senior Art Director, to the Base Beauty team! 💜 Her creativity and vision will elevate the amazing work we do for our clients. Welcome aboard, Deanna! 🎉 #BaseBeautyCreativeAgency #NewHire #DigitalDesign #ArtDirector #DigitalMarketing

At BBCA, we usually create magic on our screens, but we took our creativity offline last night. We ordered sushi and got our hands dirty with some pottery. Seeing our team’s artistic side shine through in a whole new way was a fun and refreshing way to bond as a team! 🍣🎨 #BaseBeautyCreativeAgency #TeamBonding #Creativity #CompanyCulture

Many agencies use data and are driven by values, but none combine empathy and data the way we do. We seamlessly blend the qualitative with the quantitative to deliver exceptional results. While we rely on tools and partners like Brandwatch, Tagger, Mintel, Klaviyo, and MuckRack, empathy is the most important human driven tool in our creative marketing toolbox. 💜🔧✨ #BaseBeautyCreativeAgency #EmpathyDrivesGrowth #DigitalMarketing

Congratulations to our Senior Program Success Manager, Kristy, on tying the knot! 💍✨ Wishing you a lifetime of love and happiness from the entire Base Beauty Creative Team! 💜 #BaseBeautyCreativeAgency #PersonalWins #Congratulations