Deirdre O’Brien

@deirdre.at.apple

Leader of Retail at @apple . Thinking different since 1988. 🍎
Posts
468
Followers
161k
Following
38
In celebration of Black Music Month, Apple Downtown Nashville hosted a very special conversation with @tanneradell . Tanner shared her musical journey and inspiration with Apple Music Radio host @fancyhagood and surprised everyone with an incredible acoustic performance. 🎤 Thanks to our incredible retail team and teams across Apple for creating this special Today at Apple session. And a special thanks to Tanner!
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1 day ago
The teams at our Apple Jing’an, Shanghai iapm, and Pudong stores in Shanghai bring so much enthusiasm and expertise to our customers. So grateful for all that you, and our teams across China and the world, do to provide such wonderful only at Apple experiences to our customers. Adding a big thank you to our teams across China, Hong Kong, Japan, and Singapore for sharing the magic of Apple Vision Pro and spatial computing with our customers for the very first time. It has been wonderful to see so many smiles from our customers during the demo experience.
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3 days ago
你好 / Ni hao! Thrilled to be back in China! It’s been incredible to experience the excitement of the Apple Vision Pro launch here with the teams at our Apple Wangfujing, Xidan Joy City, and Sanlitun stores in Beijing. Teams are so excited to connect with customers. Thank you for providing incredible care and support to the community. 🫶🏻 And thank you to @charmaine_sheh for stopping by Apple Wangfujing and celebrating the launch of Apple Vision Pro with us. 😁
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5 days ago
Apple Vision Pro is available in mainland China, Hong Kong, Singapore, and Japan today! The excitement is off the charts, and our retail teams are thrilled to introduce the magic of spatial computing to even more customers around the world. Thank you to our extraordinary teams for making this a special day for our customers. 🙌🏻
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5 days ago
Great to be in Thailand spending time with the teams at our Apple Iconsiam and Central World stores! 🇹🇭 Your commitment to our customers and the deep care you show is truly exceptional. Thank you to all of our teams across Thailand for everything that you do! 🫶🏻
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8 days ago
Happy Pride Month! I’m thrilled to introduce Prashain, a remarkable Technical Expert who has made a significant impact as a team member at Apple Orchard Road in Singapore for the past five years. Prashain shares their thoughts on Pride Month and reflects on their journey at Apple. “For me, Pride Month is a space for visibility, conversations, and education. All throughout the year, Apple Retail allows me to express myself freely through my fashion and other forms of self-expression, such as my makeup or Memoji lanyard with my preferred pronouns. As a technical expert, I engage with customers at the Genius Bar to help them repair their relationship with their devices. One day at work, a customer noticed my Memoji lanyard and preferred pronouns and said how much they loved that Apple is a space where we’re celebrated for who we are. I think this also makes customers and people from the community feel comfortable, safe, and validated when they’re at Apple stores too. It’s so lovely to be in a space where I’m celebrated for who I am and what I stand for—and can bring my queerness to life.”
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9 days ago
Apple The Exchange TRX, our first retail location in Malaysia, is now open! We all loved welcoming the community to our new home this morning. We have an exciting weekend of special events planned for our customers, from a performance with Malaysian trio @defamofficial , to learning how to take portraits on iPhone with digital creator @smashpop , and more. Thank you to everyone who contributed to an amazing grand opening!
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11 days ago
We’re thrilled to announce our first store in Malaysia—Apple The Exchange TRX—will open on June 22! Located in the heart of Kuala Lumpur, Apple The Exchange TRX will offer our full lineup of products and services, and our incredible teams can’t wait to welcome customers. Jom Malaysia!
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13 days ago
Apple Camp has inspired children’s creativity for over 20 years’, and we are so excited for this years to start! Kids ages 6-10 will explore the world of storytelling as they learn how to create an interactive story book of kindness using the new iPad Pro and Apple Pencil Pro to draw, record sounds, add fun 3D shapes, and more all in the Pages app. Thank you to our dedicated teams around the world, who create and deliver these unforgettable only at Apple experiences for kids and families. 🫶🏻
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14 days ago
As we celebrate Juneteenth, let’s shine the spotlight on Dahl, a Product Zone Expert at Apple Fifth Avenue. Dahl is a trusted and deeply knowledgeable team member who creates personalized solutions to deliver excellent experiences to our customers. In honor of Juneteenth, Dahl shares how he found connection and community at Apple and what that experience means to him. “Juneteenth is a great day to raise awareness, educate others about its origin, engage in conversation, and reflect on the trials and tribulations that Black people endured over time and still endure today. With Juneteenth, I believe that there’s always work that has to be done, and there are no shortcuts along the way. That’s one of the reasons I joined Black@Apple –to connect with a community of people who look like me and to understand vulnerable perspectives. From the amazing customers I’ve connected with, to the perspectives I’ve gained from team members, I’ve learned so much about myself while being here. At Apple, I’ve found a community that I recognize as family.”
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14 days ago
The talented @nrg.visuals delivered an incredible Today at Apple session at Apple Aventura. During the session, she shared her creative process, how she uses iPhone 15 Pro Max to story tell, and led customers on a photo walk around Aventura taking portraits along the way. Thank you, Sonia, for using visual storytelling to share the diversity and richness of the LGBTQIA+ community. I am grateful to our Retail team members who helped bring this session to life, and who are passionate about sharing all the ways Apple technology can enrich our lives.
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15 days ago
Loved that our incredible retail team members from 117 of our stores connected with Tim ahead of #WWDC24 ! We’re grateful for all you do to support our customers and for helping us welcome developers to an exciting week at Apple Park.
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23 days ago