e.l.f. Cosmetics and Skincare

Serve soft glam all summer 💅 NEW Soft Glam Satin Foundation is available now on elfcosmetics.com & the e.l.f. app! 🙌 This liquid foundation is long-lasting AND delivers medium buildable coverage! 💪 Infused with 1% Hydrating Hibiscus Complex, the breathable formula doesn’t look or feel cakey – it leaves skin smooth & hydrated. 💦 Plus, this satin finish foundation is available in 36 SHADES! 🤩 How to apply: 🧽 Blend using our Total Face Sponge ($6) for a lighter, all natural vibe 🖌️ Buff using our Ultimate Blending Brush ($7) to build a full coverage moment Tap to shop for ONLY $8! 🥳 🎥: @logannicolemua Shades featured: ✨ 21 Light Neutral ✨ 23 Light Cool #elfSoftGlamFoundation #elfcosmetics #eyeslipsface #elfingamazing #crueltyfree #vegan

✨ We’ve got e.l.f.ing exciting news! ✨ You can now shop some of your e.l.f. faves on @roblox . 🛍️💄 Plus, when you buy these real-world e.l.f. products in our e.l.f. UP! experience, you’ll get an exclusive virtual twin for your avatar! 👯‍♀️👾 What’s available to shop: 💖 Squeeze Me Lip Balm 💖 Glow Reviver Lip Oil 💖 Suntouchable Whoa Glow SPF 30 💖 Limited-edition e.l.f. UP! Pets Hoodie (only on @roblox ) Tap the 🔗 in bio to check it out! 👏 #elfcosmetics #eyeslipsface #elfingamazing #roblox #vegan #crueltyfree

Congrats to paralympic swimming icon @anastasia_k_p on her accomplishments this competition season! 🎉 We’re so e.l.f.ing proud and excited to see what you do next. 🫶 Can’t wait to cheer you on from the sidelines stateside! 💞🥳 #showyourself #elfcosmetics #eyeslipsface #elfingamazing

Slay the no-makeup makeup look with this perfect pair! ✨ @bonitravo uses Stay Cool Primer Stick & Halo Glow Liquid Filter - available on elfcosmetics.com & the e.l.f. app! 🫶 Stay Cool Primer Stick ($7): 🧊 Solid gel primer stick with a cooling, watery feel 🧊 Hydrates, soothes & preps skin for makeup 🧊 Safe for eye area application 🧊 Infused with refreshing aloe water plus coconut, spring & marine waters Halo Glow Liquid Filter ($14): 🌟 Glowy makeup & skincare hybrid for dewy skin 🌟 Helps complexion look healthy & more radiant 🌟 Enhances the look of skin & gives a soft-focus radiance 🌟 Available in 12 shades for even more skin tones and undertones! Tap to shop these makeup must-haves! 🙌 #elfcosmetics #elfingamazing #eyeslipsface #crueltyfree #vegan

A serum that works like a dream! 😴 ✨NEW✨ Blue-ty Sleep Night Oil is now available EXCLUSIVELY online and in-store @targetstyle ! 🎯 Why you’ll love it: 🫐 Overnight face oil with 1% granactive retinoid and blueberry extract 🙌 Gentle retinoid that helps visibly improve the appearance of texture and tone 😍 Helps reduce the look of fine lines and wrinkles over time ☁️ Nourishes, smooths and soothes skin ⚡️ Fragrance-free, lightweight and fast-absorbing 😇 Non-comedogenic and safe for sensitive skin 💸 Only $18 (kiss those 💲💲💲 face oils good night!) Shop this dreamy drop NOW online & in-store @targetstyle ! 💙 Also available on elfcosmetics.com & the e.l.f. app! 🫶 #bluetysleep #elfskin #elfingamazing #eyeslipsface #crueltyfree #vegan

Bringing the heat with this summer glam! 🔥 Swipe to see some looks we’ve been e.l.f.ing loving from our community this week ➡️ ☀️ @allthings.karina ☀️ @artisbeautyisart ☀️ @beatsbycent ☀️ @makeupbyemapaulino ☀️ @jayceesmakeup516 ☀️ @albrelynn ☀️ @inx_beauty ☀️ @glambymissyt ☀️ @_kelsxo_ ☀️ @glambyjazz_ Want to be featured next week? Tag @elfcosmetics and #elfcosmetics in your looks for a chance! 🙌 #eyeslipsface #elfingamazing #vegan #crueltyfree

Get laminated as e.l.f. brows! 🙌 @_aaabbbbbyyy_ tries NEW Brow Laminating Gel - available on elfcosmetics.com and the e.l.f. app! 🤩 Want a brow look that lasts? This flake & water-resistant formula delivers our strongest e.l.f.ing hold yet to keep your brow look on lock! 🫶 Why you’ll love it: 🌟 Clear-drying brow gel 💪 Laminated look with a strong AF hold 🤘 3-in-1 applicator to sculpt, shape & set brows ✨ Lightweight feel without stiffness Get the laminated look: 1️⃣ Start with clean, dry brows 2️⃣ Brush through a small amount of gel (add product until desired look is achieved) 3️⃣ Sculpt & set with comb and brush end Tap to shop for ONLY $8! 🛍️ Available for US, Canada, UK & EU residents on elfcosmetics.com! 🔥 #elfcosmetics #eyeslipsface #elfingamazing #crueltyfree #vegan

We’re not gatekeeping this complexion perfection 😉 ✨NEW✨ Soft Glam Satin Foundation is AVAILABLE NOW on elfcosmetics.com and the e.l.f. app! 🌟 Why you’ll love it: 💎 Long-lasting satin finish foundation 💎 Medium buildable coverage 💎 Breathable formula doesn’t look or feel cakey 💎 1% Hydrating Hibiscus Complex delivers lasting hydration 💎 Non-comedogenic (won’t clog pores!) 💎 Available in 36 SHADES! How to apply: 🧽 Blend using our Total Face Sponge ($6) for a lighter, all-natural vibe 🖌️ Buff using our Ultimate Blending Brush ($7) to build a full coverage moment Tap to shop for ONLY $8! 🫶 Available for US, Canada, UK & EU residents. 🛍️ 🎥: @niaraalexis Shade featured: ✨54 Deep Neutral #elfSoftGlamFoundation #elfcosmetics #eyeslipsface #elfingamazing #crueltyfree #vegan

We’re celebrating #NationalJoyDay with @ultabeauty and some of our fave e.l.f. duos! 👯‍♀️ Our perfect pairings: ☀️ Bronzing Drops: antioxidant-rich, tinted serum that nourishes skin & gives your complexion a sun-kissed glow 💦 Holy Hydration! Face Cream: lightweight, moisturizing face cream that plumps & hydrates skin ✏️ Cream Glide Lip Liner: high-pigment, creamy lip pencil that glides on to shape & sculpt lips 💋 Glow Reviver Lip Oil: ultra-glossy tinted lip oil that nourishes, hydrates & enhances your lips’ natural color 💖 Camo Liquid Blush: long-lasting liquid blush that gives cheeks a high-pigment pop of color with a dewy finish 🖌️ Liquid Blush Brush: angled liquid blush brush with soft, dense bristles to create a diffused look Which dream team is your go-to!? 👀 Tell us in the comments! 👇 Shop these beauty besties now @ultabeauty & on elfcosmetics.com! 🛍️ Shades featured: 🌟 Bronzing Drops in Rose Gold 🌟 Cream Glide Lip Liner in Pinky Swear 🌟 Glow Reviver Lip Oil in Rose Envy 🌟 Camo Liquid Blush in Comin’ In Hot Pink #JoyForward #elfcosmetics #ultabeauty #eyeslipsface #elfingamazing #crueltyfree #vegan

No sunburns allowed! 😎 Protect your e.l.f. this summer with Suntouchable Whoa Glow SPF 30! ☀️ Why you’ll love it: 💛 Lightweight face sunscreen & primer with broad-spectrum SPF 30 💛 Delivers a natural, radiant glow 💛 Non-greasy texture & fragrance-free 💛 Doubles as a hydrating priming lotion to grip makeup for long-lasting wear Available in 3 shades: ☀️ Sunlight: champagne shimmer (fair-medium skin tones) ☀️ Sunburst: bronze shimmer (tan-deep skin tones) ☀️ Sunbeam: peach shimmer (fair-medium skin tones) Tap to shop for $14! ✨ #elfskin #eyeslipsface #crueltyfree #elfingamazing #vegan

Stay cool as e.l.f. this summer with NEW Stay Cool Primer Stick - available on elfcosmetics.com and the e.l.f. app! 🆒 😎 Why you’ll love it: 🧊 Solid gel primer stick 🧊 Cooling, watery feel 🧊 Hydrates, soothes & preps skin for makeup 🧊 Safe for use in eye area 🧊 Mess-free application Infused with refreshing: 💦 Aloe Water 💦 Coconut Water 💦 Spring Water 💦 Marine Water Beat the heat and shop now for ONLY $7! 🙌💙 Available for US, Canada, UK & EU residents. 🌟 #elfcosmetics #eyeslipsface #elfingamazing #crueltyfree #vegan

The lash length is REAL 🤩 Get dramatic as e.l.f. lashes with Lash XTNDR Mascara’s buildable tubing technology! 🙌 Why you’ll love it: 💙 Tubing technology gives lashes instant length 💙 Flexible silicone brush grips and separates each lash 💙 Clump, flake and smudge-resistant 💙 Easy removal with warm water 💙 Available in 3 shades! What the e.l.f. is a tubing mascara? 🌟 Tubing technology wraps each eyelash in lightweight tubes for instant, buildable length 🌟 Tubes layer to visibly extend lashes & create the look of lash extensions Tap to shop for ONLY $7! 🤩 🎥: @jennapatel__ #elfingamazing #eyeslipsface #elfcosmetics #crueltyfree #vegan