M24 - Concrete Rose.
For quite some time, I've pondered a concept, aiming to craft images that defy easy explanation and reveal their intricacies in a satisfying manner. I've dedicated myself to this endeavor, culminating in a small-scale model set inspired by Angell Town Estate in Brixton. Over the course of several days, @pavvfx and I meticulously added layers of detail, fine-tuning the overall atmosphere of the front cover. Among the elements, a poignant symbol emerges: the image of his son playing amidst the track-list, representing how M24's musical dedication has elevated his family beyond the constraints of street life.
This isn't a mixtape cover, it's a piece of art.
Creative Directed by @elliothensford
Photography by @elliothensford
Design & Type by @pavvfx
Set Design by @skyehalsey
Lighting by @johnny__cooke
Photo Assist by @fingleeson
Styling by @alizedemange
Video by @elliothensford & @jakublibicki
Narrated by @ashleywalters
Starring - Carter Harrison
🤞🏼.
