I know what you’re thinking. These LED screens… small potatoes. Okay, well then how about this projectato, where we installed 36 projectors on a rooftop in North Carolina for @loweshomeimprovement ? That’s quite impressive. All thanks to @choreografx for bringing us on to this projector palooza. Together we not only mapped a 25-story building, but created custom 2D animations for the big day. Glow up. 📽️
Oh, did we forget to say how in 2022, we used LED screens for a handful of film productions? Like this campaign, where we filmed three completely different localized ads in one day. From a bar to a beach to a rooftop, all without leaving the studio. Cheers to that. 🥂
#icvfx#virtualproduction#unrealengine#vfx#LEDvolume#createtogether#xr#filmmaking
Woah. Wait. Is it 2023 already? But we didn’t even get to tell you about all the work we did in 2022. Well, maybe now is a good time? Because there were a few months when we worked with @puppylove.agency & @janesmithagency to create a generative CG wave and build a giant LED screen to celebrate the global launch of @laveree_official . Wavy. 🌊🌊🌊
VIRTUAL LOCATION SCOUT:
What if you could location scout right off the screen of your phone?? 🤔
Build your set or stage in #unrealengine , then swing through that digital twin with your smartphone operating as the camera.
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REAL-TIME STORYBOARDS:
Save yourself stress and fix it in pre.
#unrealengine provides filmmakers like us the tools to storyboard in real-time. This means iterations happen during a project's exploration and experimentation phase without stressing anyone in production. Or wasting money. 💸
Here's how we used real-time storyboards to pull off a Jose Cuervo campaign to celebrate National Margarita Day, all within 48 hours.
This is #virtualproduction in its simplest form and it is here to stay.
VIRTUAL PRELIGHT:
You want to test your lighting setup before placing equipment orders? Well now you can virtually light in #unrealengine5 . With a little bit of prep, gone are the days of producers yelling at you for renting too many sources. 👀
For bonus points, want to see what the set-up looks like with your actor in frame? Drop a custom #metahuman into your scene to lock in your look.
This future of #previz is looking bright.
ACT III: We aren't where we want to be in the fight against global warming, but we know folks are still trying. Whether it’s the UN's race to net zero, fashion's role in a more sustainable future, or newfound responsibilities in the banking sector to promote sustainability, Arctic Basecamp ends just as it started - a celebration of the individuals who care about the only planet we've got, and an exclusive look into what they're doing to fight against the threat of climate change.
Featuring Andy Grammer, Lil Dicky, Michael Franti, Bear Grylls, Nico Rosberg, Alejandro Agag, Molly Taylor, Mustafa Santiago Ali, Ted Bear, Parisa Fitz-Henley, Rainn Wilson, and many more.
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ACT II, we spoke to an array of individuals committed to the cause - from scientists to activists to celebrities - and got a chance to hear what individuals are doing in their fight to lower emissions. The world is interconnected and what happens in the arctic doesn't stay in the arctic.
Featuring @rainnwilson , @billieeilish , @propertybrothers , @science_moms , @robertirwinphotography , @bindisueirwin
Swipe to watch some clips 🐻❄️
A year ago today was Make Earth Cool Again, an evening of entertainment, science, and conversation. ACT 1 begins with an overview of the Arctic as a habitat; It’s More Than a Block of Ice. It's a home for people and wildlife. It's a climate regulator for our planet.
Featuring Rainn Wilson, Parisa Fitz-Henley, Ariel Winter, Cel Spellman, Marc Benioff, Bear Grylls, Arcade Fire, and many more.
Swipe to watch a few clips 🥶
