We Went Back to the Future with Rita Ora & Gryffin for 'Last of Us'. 🪩
What started off as a music visualiser quickly escalated to more of a full-on music video.
Thank you to Rita, Gryffin & their teams for their trust in Firmative! 🫶🏼
Director - @dumisiwo
Production Co. - @firmativemedia
DOP - @arrangreen
Producer - @dfa_evans
Client - Virgin Records US
Label Marketing Director - Jennifer Bonita
Management/Creative: @SeanWard
Rita Ora Management
-Elena Sahatciu
-Natasha Ross
-Gabby Endacott
Gryffin management
-Austin Evenson
-Jack Miller
AC1 Focus Puller - @tuncerozdemirr
AC2 Loader - @ash__rees
Camera Trainee - Ziyue Yu
Gaffer - @ollie.riches.549
Spark - Peter Tomasikiewicz
Set Design:
Art Director - @fingalgreen
Art Co Director - @tildaatwork
Edit - @dumisiwo
Grade - @alexandre_nrzc
Runner - @aaronbruce_film
Social Assistant - @megfeather
BTS Video Rita - @dannykewley
BTS Video Gryffin - @asher__edwards
Photographer - @graybrame
Artist Glam - @lisalaudat1
Artist Styling - @pippa.adkinson
Studio - @centrestagestudios
Car - @london_mustang_club
Social - Charlie Pollard
PR - Grant Thompson
PR - Kathy Reilly
PR - Kate Head
As we approach our 5th birthday, we’ve recently launched Firmative Productions as an additional creative content service.
Firmative is now truly a one-stop-shop for artists & labels delivering every type of content.
Here are the most recent Firmative Production commissions by Universal Music Group directed by @dumisiwo (co direction with @tom_haigh on Bruc-C & Joe on A1 x J1) and Crew of super talented creatives.
Celebrating 10 years of Ed Sheeran’s ✖️ album!
We’re excited to share all the assets we made to support this iconic milestone:
- 21 lyric videos! 🎶
- Vibrant Spotify Canvas suite 🎨
- Eye-catching ad assets 📸
- Interview social snippets 🎤
- A sleek thumbnail suite 📂
- Performance cutouts 🎬
- Premiere countdown timers ⏳
- & More!
A huge thank you to Ed Sheeran for the music and to Atlantic Records for trusting us with the asset creation for this milestone campaign!
Today we celebrate @dannykewley our head of creative, for making significant waves with us at Firmative. The roadmap for 2024 is set... more to come 👑
He started this journey with us in 2017, a year after pitching Firmative to record labels and artists.
It was a challenging time, as content wasn’t at the forefront of the conversation yet. However, we were determined, and right after he graduated from the University of Lincoln, he was locked, loaded, and ready to work towards the vision (the one stop for creative in music, brand and sports).
Today, man like DK has played a role in over 200 artists’ projects and over 1,000 projects in total. It’s truly incredible having such a talented individual on the team.
We love you, King. The future is wild...
Content Day for up and coming artists @maya_randle & @indimusicc and their new track ‘Chasing Highs’ 📸🎥
Thank you to @frame.artists for getting us involved 🫶🏻
Photography and Videography content by our Head of Creative @dannykewley
Production by Firmative for @atlanticrecords
In celebration of the release of the new album, ‘Better Off Alone’, @aboogievsartist has partnered with renowned Harlem streetwear designer, @bloodyosiris , on a first-of-its-kind new gaming hoodie.
Fuelled by A Boogie’s love of gaming and a nod to shutting out the world on his new LP, the ‘Better Off Alone’ hoodie lands as its own unique product.
Better Off Alone arrives 5/17
#aboogiewitdahoodie
