Here a sneak peek of a WIP new personal series;
BUMMOCK, a submerged mass of ice projecting downwards.
Based on one of the key decisions in contemporary image making: Bummock attempts to point out what you show and what is being hidden.
Playing with the act of defining the edges of a digital image, can affect the way it is perceived by the viewer, provoking their imagination to run free in first sight, revealing its submerged true context at a second -first hidden- wider glance.
Creative direction & photography @geraymena
Art direction @saraxnz
HMUA @catalinasartor_
Casting @shb.casting
Talent @_zolotka__
Lightning @diegopdelacruz
Assistant on set @fritzendso