@helsastudio minimal 90s drop is live!!❤️🔥❤️❤️🔥 gratitude is the attitude… getting to do this as my job is unreal to me. Putting my soul into each of these pieces. They may only be clothes but to me they’re designed as armor to make me feel like the most badass, the most comfortable, the best I could feel to tackle this life.
The late 90s was my first introduction to fashion and I remember the ease, simplicity and effortlessness that’s shaped my own style ever since. Pants that don’t squeeze, the fabrics that were simple but great quality, the dresses that were effortless yet cut a striking silhouette paired with makeup that was minimal and slightly imperfect, either a bare face or a smokey eye like you’d quickly done it yourself. The best from the 90s that still feels ageless today. That’s always been my goal with Helsa, to achieve that slight nostalgic feel that’s classic but feels so special. Pieces that surpass the trend of the season and become your part of your closet for years to come.
Helsas 8th drop is my ode to 90s minimalism whether it’s dressed up in a long white deep V tie dress a la Kate moss, or a casual yet ultra chic pink poplin wrap shirt and a gray oversized trouser. You’ll find everything in this collection, comfortable organic cotton slacks paired with the softest jersey base layers, poplin shirts in different shapes, compact knit dresses in black and white and tan. Easy wrap skirts and and a new lighter workwear.
I hope you love this drop!! Shop before it sells out on
@fwrd &
@revolve ❤️
Photography
@yuliagorbachenko
Makeup
@leahdarcymakeup
Hair
@panosphair
Producer
@aimeesorek
Styling
@hoskelsa @mel_issy
