Joonas Luotonen

@joonas.luotonen

Art and recreation. Some direction.
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1,336
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366
Following
1,673
In Helsinki, within the confines of our apartment building, lies our courtyard. It’s a simple space, but it’s where my son and I often find ourselves on warm afternoons, practicing tennis and trying not to overshoot the ball behind the wall. With makeshift nets made from folding chairs and asphalt for a playing surface, our courtyard transforms into our own little tennis court. As the sun dips towards the horizon, we take to the court, trying to keep the ball flying and salvaging it from behind the bikes when we miss a hit. One thing we’ve learned about our courtyard is the importance of positioning. Whoever plays on the east side needs shade from the blinding afternoon sun. Bring a hat, sunglasses, and squint your eyes. Before one such game, I decided to capture the moment with a @centralparkskiers photoshoot. I placed a hat on my son and backed off a couple of meters to get a proper angle while he basked in the sun, waiting for our ball play to begin. What was he thinking? I didn’t ask. Looking at the resulting images, I came up with my own interpretations and meanings. ”Make your own tracks” reads the hat. I’m sure he will. He’s transitioning to secondary school next fall. New school, new students, new lessons. But before that: warm summer sun, tennis, and all the time in the world to plot his next moves. #makeyourowntracks
10 0
25 days ago
I love art and here’s ”Art haters’ gallery” – a humble typographic screen print I did a few years ago for… whatever. It’s art, enjoy! 😅 #artprint #galleryart #zebraprint #typographic #screenprint #screenprinting #serigraphy
4 0
27 days ago
Talvi ja hiihdot on (onneksi) ohi, mutta lyhyen tauon jälkeen on aika viedä taas @centralparskiers -asioita eteenpäin. Aloitin tällaisella sormiharjoituksella, vaikka itseasiassa pitäisi ruveta polkemaan ompelukonetta. Tuo ensimmäimen kuva on kummallisesti tuotettu sekoitus valokuvaa, ai:llä tuotettua kuvaa (hiihtäjä) ja tietysti Photoshoppia. Viimeisessä kuvassa on idean luonnos. Taustatietoa teille, jotka ette harrasta mäkien päälle hiihtämistä ja alas laskemista: ylös hiihdetään tyypillisesti siksakkia ja alas tullaan… no, kuka mitenkin. #artdirection #graphicdesign #digitalillustration #advertising #skiing #skiart #skiposter #stitch #bartack
13 0
1 month ago
Bye bye winter! ☀️🌷
17 0
1 month ago
Lyngenissä paistaa aurinko☀️ Ihme homma. Olin henkisesti valmistautunut könyämään näitä vuoria ylös alas harmaa pilvipeite pään päällä, mutta mikäs tässä, hyvä että hommasin aurinkolasit reissua varten. Selässä on itse suunniteltu ja ommeltu @centralparkskiers Adapt-Alpine 35 hiihtoreppu. Toimii niin kuin pitää. Olen saanut näistä ekat tilaukset joita pitää ruveta toimittamaan jahka pääsen kotiin. Mutta eka lasketaan lisää mäkiä! Sääennuste näyttää lupaavalta. 😎 #skitouring #freeriding #vapaalasku #backcounteyskiing #lyngenalps #topptur #fjordnorge #hiihtoretki #skirando #backpackdesign #everywhereskiing
37 1
2 months ago
Coming up this week: Ein Abenteuer to Wien with @savio.mari 🥳 Also, can’t wait to meet meine freunde: Wiener Schnitzel, Apfel Strudel, Mozart Kugel, and last but not least – Sacher Torte. See you soon! #illustration #travelposter #wien #sachertorte #österreich🇦🇹 #austria #abenteuer #handlettering
9 0
2 months ago
It’s finally here! @centralparkskiers Adapt-Alpine 25 is ready, and the first production model has hit the slopes in Norway. It’s been a long journey from concept to creation, and I’m very proud of this product. It’s a serious contender in the niche market of light and robust skitouring / freeriding backpacks and unique in a couple of ways. The design of Adapt-Alpine was and continues to be influenced by fellow backcountry skiers, freeriders, and mountain professionals, but it’s ultimately a culmination of my own skiing experiences, design vision, materials knowledge, and crafting skills. Central Park Skiers is a humble micro operation, but I think it’s worthwhile trying to develop alternative products, brands, and sustainable manufacturing practices that are a better solution for the future, and enrich the skiing and outdoor culture in the process. #adaptalpine25 #skiculture #smallbrand #backpackdesign #softgoodsdesigner #outdoorgear #designprocess #designjourney #handcrafted #skitouring #backcountryskiing #freeriding #randonnée #everywhereskiing
14 1
3 months ago
If you’d like to explore how to refresh your brand or how to communicate about your product let me know. I do have availability this spring. 🌱 #graphicdesigner #illustration #branddesign #artdirection #visualidentity #brandidentity
8 0
3 months ago
🏔️ Introducing the final prototype of @centralparkskiers Adapt-Alpine 25! 🎒 After months of design, testing, and tweaking, I’m stoked to unveil this backpack. Just placed the order for materials to kick off the first production batch. Stay tuned for more updates! #AdaptAlpine25 #BackcountryAdventures #backpackdesign #backcountryskiing #SkiTouring #MountainLife #everywhereskiing 🌨️🎿
20 1
3 months ago
Sunday slides in Porvoo! Thanks for the videos Venla. #skiing #freeheels #everywhereskiing @centralparkskiers
16 0
5 months ago
16 0
5 months ago
Trying to get the good stuff ❄️❄️❄️ #everywhereskiing @centralparkskiers
20 2
5 months ago