L'Oréal USA

@lorealusa

Headquartered in NYC and LA, L’Oréal USA is the largest subsidiary of @lorealgroupe , the global leader in beauty. #BeautyThatMoves
Posts
2,802
Followers
160k
Following
274
We’re almost ready for #ESSENCEFest this week, but our program manager needed some extra ✨ mcmanagement ✨ to really cross the finish line. Stay tuned. 😉
343 28
16 hours ago
Get ready, New Orleans! We’re proud to be a sponsor of the 30th annual Essence Festival of Culture, happening July 4-7. Stay tuned for more details on how our family of brands will be creating immersive experiences in the beauty and wellness space. We can’t wait to celebrate with you all in NOLA! ✨ #ESSENCEFest #CreateTheBeautyThatMovesTheWorld
188 7
3 days ago
I wanted to do this campaign because we need role models.” 👏 For Flavie, being “out at work” wasn’t always easy. She needed someone to show her it was OK to be herself. Now at L’Oréal, she’s found that freedom — and become the role model she wished she had. ✨ Here’s to Flavie and all those who bravely pave the way for others! #ProudAtWork #CreateTheBeautyThatMovesTheWorld
141 3
3 days ago
Cheers to the incredible @cerave team for sweeping the 2024 @cannes_lions International Festival of Creativity! 🏆 They earned the Grand Prix for Social & Influencer Marketing plus nine other awards, ranking among the top 10 most awarded brands. Their winning campaign, “Michael CeraVe,” is a masterclass in immersive marketing from their Big Game debut this winter. 👏✨ #CreateTheBeautyThatMovesTheWorld #CeraVe #CannesLions
942 24
5 days ago
Refill, reuse, repeat. 🔁 ✨ L’Oréal is dedicated to sustainable consumption and empowering consumers to make eco-conscious beauty choices. Discover our range of refillable products across shampoo, conditioner, skincare, fragrance, and makeup - proving that quality and sustainability can go hand-in-hand. #CreateTheBeautyThatMovesTheWorld #LOrealForTheFuture
179 4
7 days ago
It’s always the right time to embrace your true self. ❤️ For Aude, that time is now. She chose to share her story of coming out through this very campaign — a powerful testament to courage and authenticity. In her words: “I feel ready to be truly myself.” Stay posted for more #ProudAtWork features from employees around the world this June!
63 0
10 days ago
Kiehl’s is proud to partner with the Ali Forney Center, a 24-hour organization whose doors are always open. @kiehls has committed to donating $150,000* to the Ali Forney Center in 2024. Their donation will help provide safe, temporary housing as well as life-saving and developmental services to over 2,200 LGBTQIA+ homeless youth. *Kiehl’s Since 1851 supports Ali Forney Center in their mission to protect homeless Lesbian, Gay, Bisexual, Transgender, and Questioning youth from the harms of homelessness and empower them with the tools needed to be independent with a financial contribution of $150,000.00 in 2024. Kiehl’s financial support of the Ali Forney Center is not influenced by the purchase of any Kiehl’s product and Ali Forney Center does not endorse any Kiehl’s product. For more information please visit: .
151 9
11 days ago
L’Oréal Groupe brought the future of beauty to life at the Consumer Goods Forum Global Summit this past week in Chicago! ✨ From insightful remarks from our global leaders to exclusive experiences in our immersive beauty space, we sparked conversations and inspired innovation across the beauty industry. The energy culminated in a dazzling gala celebration. Cheers to an amazing event! #ConsumerGoodsForum #CreateTheBeautyThatMovesTheWorld
835 4
17 days ago
Los Angeles Pride 2024 was amazing! Over 100 L’Oréal west coast employees marched down Hollywood Boulevard, cheered on by thousands. We’re #ProudAtWork , in and out of the office, to #CreateTheBeautyThatMovesTheWorld . Stay tuned for more Pride events throughout the month and beyond! 🌈✨
580 21
19 days ago
🎉Congratulations to our Valentino, Yves Saint Laurent, and Giorgio Armani teams! We’re thrilled to announce that four L’Oréal fragrances across these iconic brands took home awards at the 2024 Fragrance Foundation Awards last week.🏆 These awards recognize the best fragrances and fragrance campaigns of the year, and we’re proud of our teams for taking home these well-deserved honors. Swipe through above to see the winners. #CreateTheBeautyThatMovesTheWorld
365 10
21 days ago
Sometimes, just one person can make all the difference. ✨ Meet Joe and hear how he found his community at L’Oréal and embraced his authentic self. His story shows the power of allyship in creating a workplace where everyone feels safe and seen. Join us all June for more inspiring #ProudAtWork stories from our employees around the globe!#CreateTheBeautyThatMovesTheWorld
353 11
24 days ago
The future of hair color is here! ✨Introducing Colorsonic by L’Oréal Paris, a revolutionary #BeautyTech innovation that delivers salon-quality, personalized color at home — all with the touch of a button. Unveiled at CES 2022, Colorsonic is also designed with sustainability in mind, using less plastic than traditional box color and eliminating the need for separate developer bottles. Shop now at colorsonic.com and at select Target stores this July. #CreateTheBeautyThatMovesTheWorld
419 18
25 days ago