Meendum by Ayesha

Since the beginning (2017), I have used salvaged material for my packaging. When we think of parcels for courier we immediately think of the outer box or the tape. But there is so much more to packaging and packaging waste than just these two components and as a small business owner whose focus was giving a ‘second life’ to objects, I wanted to bring the same ethos to my packaging style as well. 📦 Outer box and cover- cardboard from friends & family, school book covers, brown paper bags 📦 Cushioning - old newspaper / magazines / used paper / salvaged bubble wrap & anything else I already have that I can ball up 📦 Thank you note - secondhand paper / vintage postcards 📦 Product box - small jewelry boxes / spectacle cases / candy boxes /snack boxes / cloth pouches etc all salvaged from dry waste Full disclosure : although in the past I have reused plastic tape, I haven’t been able to recently because the tape I find is of low quality and I haven’t been able to harvest it from already taped boxes without it tearing or losing the stickiness (like I used to). So far I have received not one complaint of the parcel falling apart or the items damaged. And no negative feedback about aesthetics either. This got me thinking and I have a theory. Stay tuned for PART 2 #packaging #packaginglove #packaginginspiration #packagingoftheworld #thriftedfinds #sustainablelifestyle #wastefreelife #zerowastelifestyle #zerowastejourney #zerowasteshopping #zerowaste #wastemanagement #smallbusiness [company ethos , packaging design , small business , jewelry , decor , thrifting , thrifted clothing , secondhand , sustainable , fashion]

Part 2 Why do I use salvaged material in my packaging? The answer is not as simple as you think. It’s definitely sustainable, but that’s not the only reason! 🌱 It’s cheap - I get most of the materials for free, so I don’t have to pad the product pricing with the packaging cost. 🌱 Pushes me to be creative - The unpredictability of the kind of material I get makes me improvise on how I package items. I have packed both tiny and large items with salvaged packaging and almost every time I learn a new technique in wrapping, sticking, cutting 🌱 It gets the job done - this is what was mind blowing to me, my customers didn’t care that the packaging was ‘scrappy’ or put together. All they wanted was their product to arrive safe. Some customers even loved that it was repurposed material, which adds to the sustainability value a business has to offer. Lastly, this practice hones my skills of viewing waste in a different perspective which I think is crucial when you run a small business curating / making secondhand goods. My favourite items to use for packaging are : spectacle boxes, phone boxes, tic tac containers, jewelry boxes that you get when you purchase gold, old school book covers and appliance boxes. #packaging #packaginglove #packaginginspiration #packagingoftheworld #thriftedfinds #sustainablelifestyle #wastefreelife #zerowastelifestyle #zerowastejourney #zerowasteshopping #zerowaste #wastemanagement #smallbusiness [company ethos , packaging design , small business , jewelry , decor , thrifting , thrifted clothing , secondhand , sustainable , fashion]

Get in touch with @meendumbyayesha to learn how we can work together to sustainably manage your possessions. The best part? You get paid while doing your bit to save the planet! #consignment #consignmentsale #resell #resale #declutter #declutteryourhome #getpaid #sustainability #sustainabilitymatters #sustainableliving Resell online thrift secondhand jewelry decor collectible preloved sale Chennai

SOLD! #joannabuchanan #cocktail picks , only 4 available. #preloved #prelovedluxury #thrifted #secondhand #sustainable #foodgrade #secondhandfinds #sustainable #homedecor

Handmade #soapstone #hippo #trinketdish . 1000/- #preloved #homedecor #decor #prelovedbranded #animaldesign

This past week @meendumbyayesha received the amazing opportunity of curating one of a kind zero waste return gifts. The gifts consisted of #preloved home decor, books, kitchen supplies and more.. all packaged in a fabric pouch made out of waste from tailoring units artfully stitched by @upcyclie . Additionally, I added a cardboard tag to each pouch indicating a clue as to what would be inside, which the guests were delighted to pick out as it made them feel like they were hunting for treasure! Thank you @chennairesiliencecentre , @rokachennai and @okapiresearch for putting your trust in me for this event! Thank you @therebirthcollective @indiawasted @annanra for providing the opportunity and space to make this happen ❤️❤️ All in all, it was an amazing experience and another feather added to @meendumbyayesha repertoire of specialities 😆. #thrifting #experience #corporategifts #gifting #giftideas #prelovedfashion #preloved #zerowaste #event #returngifts [return gifts , event management , events , corporate gifting, gifting, marketing, preloved gifting ]

SOLD! Strolling around and you lay your eyes on this beauty 👀🤍 #realpearl #pearl #pearlnecklace #preloved #prelovedstuff #prelovedfashion #thriftedfashion ( pearl strand necklace , single necklace, pearls , pearly, classic fashion)

Use the slider to feel the quality ☺️. Saw this fun idea on another account and wanted to try. To my online shoppers (which is all of you 😝) #onlineshopping #onlinestore #thriftstorefinds #thriftstore #thrifted #thriftedfashion

I’ll bring the drip you bring the pizzazz✨ #jewelry #thriftjewelry #thriftedfashion #fashion #secondhand #vintage #ethnicwear [ secondhand sustainable fashion, online shopping , Chennai , thrift store , thrift shop , jhumkas ]

SOLD! Asymmetrical beauty ❤️ #glassbeads #statementneckpiece #glassbeads #glass #wirewrapping #thrifted [thrifting , sustainable fashion , unique finds]

Weekend #upcycle project! This beautiful silver earring was missing its pair and I didn’t want to melt it down. So I have upcycled it into a lovely pendant with matching silver chain. Price : 1500/- Note: the jump rings are normal metal. [precious metal , marcasite , Upcycled jewlery , silver , sterling silver , upcycling project, Upcycled , recycled, thrifted, preloved] #sterling #sterlingsilver #sterlingsilverjewelry #upcyclefashion #upcycledjewelry #silver #marcasitejewelry #marcasite #thrifting #thriftedfashion

CLOSED! 🥁 #giveawayalert For @meendumbyayesha ‘s first anniversary, I am giving away these gifts to TWO lucky winners! Stunning green and silver metal earrings worth 250/- Vintage inspired gold metal cufflinks with enamel detail worth 250/- Rules to enter : 🥁 like and comment on this post 🥁 share any post from @meendumbyayesha and mention @meendumbyayesha on your story (private accounts can send me a screenshot) 🥁 tag three friends whom you think would make the best thrifting buddies! And that’s it! The giveaway will be over by Sunday May 12, 12am and winners will be announced on same day! Good luck! Please note : Giveaway only open to customers in India #giveaway #firstanniversary #thrifting #smallbusiness #smallbusinessowner #secondhandfashion #secondhandclothes #secondbranded #preloved #contestalert #india