Prime Roots

@primeroots

Plant-based deli classics made with koji. Seen in @netflix @nytimes @foodandwine @fastcompany Available in Bay Area, NY, LA, OR more. Find us! ⤵️
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53.9k
Following
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Have you seen us yet? We’re featured in You Are What You Eat: A Twin Experiment on Netflix! We’re overwhelmed by the incredible support – let us know where you’d like to see our products!
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6 months ago
We’re featured in You Are What You Eat: A Twin Experiment now streaming on Netflix! The series follows four sets of twins whose diets diverge with one eating an omnivore diet and the other plant-based. We’re featured as a leading innovator in plant-based deli swaps. Tune in to spot us 📺
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6 months ago
Find us through @netflix #YouAreWhatYouEat ? Allow us to introduce ourselves! Swipe for more info on us, our brand, and our products. Have questions for us? Leave them below. And a huge thanks from the team at Prime Roots for your support!
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5 months ago
Cybertruck made the trip to NYC to support us at #summerfancyfood inside @javitscenter . When you’re visiting the busiest convention center in the country you have to roll out all the stops.
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8 days ago
Thank you Deli Business! It’s an esteemed honor to be named as one of their Deli Changemakers for 2024. As we strive to inspire more people to embrace flavorful and nutritious plant-based foods it’s recognition like this that really helps us to reach a new audience of people. The deli category is in dire need of more sustainable and healthy foods that can excite every type of eater. It’s our sincere hope that we can continue taking strides to fill deli meat cases across the country with delicious plant-based foods. #plantbased #kojimeats #theprimeway #primeroots
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13 days ago
Entering our sandwich era 🥪
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16 days ago
You need these sandwiches! 🤩 We’re offering free samples of our mouth-watering Turkey & Cheese Sub and delicious Ham & Cheese Sub at Diamond Express Deli Market, 98 Bushwick Ave in Brooklyn, from 12PM to 1:30PM on Friday, June 14th. 🥪 Don’t miss out on this tasty opportunity— come join us and indulge while supplies last!
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21 days ago
Looking to go plant based? 🌱🥪 🙌I’ve teamed up with Earth Fare and Prime Roots to spread the word on a new selection of innovative plant-based deli meat alternatives including products sliced at the deli counter and two made to order sandwich options: 🇮🇹The Italian // Prime Roots Black Forest Ham, Turkey, and Salami, Dare’ Plant-Based Cheese, Veganaise and an Assortment of Fresh Vegetables on a Soft Hoagie 🥪Muffaletta // Prime Roots Black Forest Ham, Salami, Dare’ Plant-Based Cheese, and Olive Tapenade on Freshly Baked Focaccia 🥓 @PrimeRoots is also slicing up a variety of Koji-Deli Meats such as Classic Smoked Ham, Black Forest Ham, Salami, Pepperoni, Turkey, and more. Check them out at @EarthFare locations in Charlotte and across the Southeast!
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21 days ago
FINAL WEEKEND AT BESTIES!! Stop by this weekend to dine on this special collab menu with @bestiesveganparadise before it’s gone for good.
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26 days ago
FINAL WEEK AT BESTIES!! Our delectable collab with @bestiesveganparadise comes to an end on June 9th! If you’re in the LA area this is a can’t miss opportunity to experience our “Strictly Fresh Cuts” pop-up at this legendary store. video/menu design: @welldonesigns
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1 month ago
Presenting “Strictly Fresh Cuts,” a 30-day popup deli at BESTIES featuring Prime Roots™️ soy-free, gluten-free, minimally processed koji meats hand sliced daily and offered by the ounce as well as featured on four BESTIES signature sandwiches: • THE SANCTUARY: Prime Roots™️ Smoked Turkey, smoked Gouda, organic lettuce, organic tomato and plant-based mayo on a pretzel roll. • THE SLIM SHADY: Prime Roots™️ Smoked Ham, American cheese and plant-based mayo on sliced sourdough. • THE DELICATESSEN: Prime Roots™️ Cracked Pepper Turkey, Swiss cheese, coleslaw and Thousand Island dressing on rye. • THE AMICO: Prime Roots™️ Salami, Pepperoni, Black Forest Ham, smoked provolone, organic shredded lettuce, organic tomato, onions, oil & vinegar, salt & pepper and mayo on an Italian roll. Available every day from 11am until sell-out. We love our besties.
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1 month ago
We had a blast celebrating Earth Day at @smorgasburg in Brooklyn this past weekend. You can find us at over 50 locations around New York City – check out store locator to get a taste!
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2 months ago