The surprise award from
@shopify alerted us that we were days away from hitting a pretty crazy number of sales on the
@redcon1 store. Two million orders put us in some pretty rarified air, from what we’ve been told. It’s a number that’s pretty hard to contemplate.
I always remember that initial doubt I felt the day the Redcon1 site went LIVE 7 years ago. I had already rented a $ 12,000-a-month flex space, had seven employees, and quickly exhausted my savings.
Believe it or not, I never really even contemplated, “What if this doesn’t work?” until I walked up the stairs of our first office to press that button to bring the site online.
Right before that moment, it’s almost like a life passed before my eyes, thankfully, not my life. But one of disaster and all the things that could go wrong. What would I do? How would I support my family? What about those who now counted on my vision for their families?
I pressed the button, made the site LIVE, and was immediately relieved as sales started rolling in. That night we did $20,000 in sales, and the next day was even better. It was all hands on deck trying to figure out how to pack all those packages.
There have been some incredibly stressful times along the way, but with a great team, a bunch of resiliency, and a never-ending belief we’ll come out on top, it’s been one hell of a ride!
Thank you to all the customers who made this possible and the hundreds of
#redcon1 teammates and athletes who helped lead the way!
Three million are coming up soon! Do you think they’ll do a bigger trophy for that?!
(To lucky # 2m - Grant - hit me up for your year's supply of whatever you want!)
