Within the AW24 collection titled SHELTER which explores the essence of protection, @heliot_emil partnered with the renowned Italian protective gear company Alpinestars RSRV to analyzes the physical and emotional concept of protective wear. The collection was showcased in a pop-up experience presented in partnership with the online platform @grailed
HELIOT EMIL developed unique Alpinestars RSRV pieces that reimagine the essence of protective wear within the world of fashion.
This unique collection presents 20 one-of-a-kind pieces meticulously handcrafted in the HELIOT EMIL atelier in Copenhagen, balancing the technological innovations from Alpinestars RSRV with the signature silhouettes and monochromatic tones of HELIOT EMIL. Each element, representing a development in protective gear, has been reworked in the context of industrial elegance.
The pop-up stands as a physical continuation of the HELIOT EMIL x Alpinestars RSRV collaboration featuring distinctive elements from each brand’s identity. Guests experienced an immersive journey into the ethos of innovation and conscious consumption, culminating in a handcrafted sculpture made of 37 used Alpinestars MotoGP airbags.
Thank you to everyone who came by 👁️🗨️
