MAKE UP FOR EVER

Our ultra-pigmented #AquaResist Color Ink eyeliners last all day and are waterproof, smudge-proof and sweat-proof. Swipe off the day seamlessly with our Gentle Eye Gel remover — your sensitive skin's best friend. #LiveIntensely #NoFearAllClear #MAKEUPFOREVER

At MAKE UP FOR EVER we are commited to combine high-performance and artistry to help you live your life to the fullest with our #AquaResist franchise of eye products. #LiveIntensely #MAKEUPFOREVER

Co-created with our pros, our #AquaResist Color Ink is now available in 5 new vibrant shades ideal for all your summer looks. #LiveIntensely #MAKEUPFOREVER

Our #AquaResist Color Ink delivers maximum precision and payoff in one stroke. Whether you're going bold with graphic lines or defining with precision, these liners promise waterproof, smudge-proof, and sweat-proof wearability that lasts 24H. #LiveIntensely #MAKEUPFOREVER

MAKE UP FOR EVER celebrates 40 years of beauty innovation, marking this milestone with a premium partnership with the Olympic and Paralympic Games Paris 2024.​ Encapsulating our belief: makeup serves as a testament to power — power in preparation, power in presence—and ultimately power in self-expression.​ ​ @alexandra_nouchet , an athlete of exceptional caliber in both sprint and shot put, perfectly embodies this triad of power. ​​ Alexandra is an athlete determined by relentless pursuit of excellence and an individual who uses makeup as a medium to showcase her unique identity.​ MAKE UP FOR EVER célèbre 40 ans d'innovation beauté, marquant cette étape importante avec un partenariat premium avec les Jeux Olympiques et Paralympiques de Paris 2024. Incarner notre croyance : le maquillage sert de témoignage à la puissance — puissance dans la préparation, puissance dans la présence — et en fin de compte puissance dans l'expression de soi. @alexandra_nouchet , une athlète d'exceptionnel calibre en sprint et au lancer du poids, incarne parfaitement cette triade de pouvoir. Alexandra est une athlète déterminée par une poursuite incessante de l'excellence et une personne qui utilise le maquillage comme un moyen de mettre en valeur son identité unique. #LVMH #Paris2024 #LiveIntensely #MAKEUPFOREVER #ArtisanDeToutesLesVictoires

Co-created with our pros and tested in extreme conditions, our #AquaResist Smoky Shadows are 24H waterproof, transfer-proof and sport-proof. With a few seconds of playtime, these revolutionary formulas quickly set in place and stay on until you take them off. #LiveIntensely #MAKEUPFOREVER

We created our #AquaResist Color Ink to help you embrace your artistry through makeup. With vibrant colors and precise application, this liner allows you to achieve any look, from classic to bold. Our #AquaResist Color Ink is available in 14 intense colors with 8 matte, 5 metallic, and 1 duo-chrome shade finishes. #LiveIntensely #MAKEUPFOREVER

FOR THE LOOKS THAT LAST Meet our #AquaResist Smoky Shadow, a 3-in-1 shadow, liner & kohl stick with a smooth, silky and weightless texture that's comfortable on the eyes and glides on easily. With a built-in sharpener for added precision, you can create any look. #LiveIntensely #MAKEUPFOREVER

As part of the partnership between @Paris2024 and @LVMH for the upcoming Olympic and Paralympic Games Paris 2024, we are thrilled to announce our collaboration with breakdance athlete @bgirlcarlota , from the initial preparation sessions to the competition day.​​ The captivating @bgirlcarlota redefines the essence of dance with passion and personifies the performance that our #AquaResist line represents. Experience the fusion of high-flying artistry and the beauty of intensity while discovering her personal routine.​ Dans le cadre du partenariat entre @Paris2024 et @LVMH , nous sommes ravis d'annoncer notre collaboration avec l'athlète de breakdance @bgirlcarlota , des premières sessions de préparation jusqu'au jour de la compétition.​ La captivante @bgirlcarlota redéfinit l'essence de la danse avec passion et incarne la performance que représente notre ligne #AquaResist . Vivez la fusion d'un art époustouflant et de la beauté de l'intensité en découvrant sa routine personnelle.​ #LVMHParis2024 #Paris2024 #LiveIntensely #MAKEUPFOREVER #ArtisanDeToutesLesVictoires

This summer, don't hold back with our #AquaResist Color Ink. Created for your inner artist, this bold liner comes in three finishes and is water, smudge and sweat-proof. #LiveIntensely #MAKEUPFOREVER

Co-created with our pros, our #AquaResist eye and brow products were designed for extreme wear. As a final touch, use our Mist&Fix Matte, lightweight, non-sticky micro-fine mist that sets makeup, mattifies skin and blurs imperfections for 24 hours. #LiveIntensely #MAKEUPFOREVER

Live intensely with our #AquaResist Color Ink, the ultra-pigmented eyeliner that lasts all day and is waterproof, smudge-proof and sport-proof. Now available in 5 new shades that are perfect for this summer. #LiveIntensely #MAKEUPFOREVER