Cutting through the noise of the music business comes with an endless list of choices to make. Exploring new styles while maintaining a recognizable sound, navigating an industry largely influenced by social media, and branding oneself as a musician could easily drive anyone to decision fatigue. But for
@pinkpantheress , there’s never been an option outside of authenticity. “I told myself before I even made music, ‘If I don’t find my own sound, there’s no point,’” the 23-year-old producer and singer-songwriter tells us. “In the mainstream, it’s hard to name many Black women who have gained attention for making alternative music. I could definitely name some, but I’m hard-pressed because we’re less visible in these niche genres.” PinkPantheress was anonymously releasing tracks from her London bedroom before revealing her face to the internet and becoming widely adored for her genre-bending music and distinctly retro sense of style. After a string of viral hits, including her catchy collaboration with
@icespice and a song on the
@barbiethemovie soundtrack, she’s amassed 16.5 million listeners on Spotify and has been named
@billboard ’s 2024 Producer of the Year. Citing the future of music as her driving force, she muses that she’d “love to be seen as an icon in electronic music.” With how things are going, she’s already earned that title in our book. For more on PinkPantheress’s perspective as a Black woman in entertainment, her relationship with fashion, and her hopes that like-minded artists will be recognized for “never compromising who [they] are,” read the full cover story at the link in our bio.
photographer:
@leeorwild
stylist:
@mil3na_agbaba
hair:
@theshelbyswain
makeup:
@sararobeymakeup
nails:
@kimmiekyees
creative director:
@arrrrmani
production: lindsay ferro
video director:
@samueljosephs
DP:
@samrmiron
AC:
@jonmoss07
sound: Jae Kim
associate video producer: kelliefilmedthat
video editor:
@jamespost.co
executive director, entertainment:
@jbake21
writer:
@fashionwithjazz
designer:
@__johnsy__
special thanks
@satellite414